360s, AR/VR, and Virtual Influencers (with Rick Allen of Hogarth Australia)

Key Takeaways

• 360 rotational assets seem to stop and start as content that brands want to use, but in some segments, like shoes and appliances, there is a clear benefit.
• AR will develop into technology that allows us to virtually try on items, perhaps even becoming an in-store shopping feature, where we can check out items virtually to decide if we want to try them on physically.
• LED technology that creates large backdrops, that are actually screens (like The Mandalorian Soundstage), could come down in price enough to be feasible for an e-comm studio, creating a significantly more sustainable way to capture editorial content.
• Studios today should be preparing their pipelines for the data and processing needs of AR. We have yet to see what this technology can do for e-comm, but it could be a seismic shift in how we create content.

Links & Resources

• Rick Allen on LinkedIn: https://www.linkedin.com/in/rick-c-allen/
• Hogarth Australia: https://hogarthww.com.au/
• Hogarth Australia on Linkedin: https://www.linkedin.com/company/hogarthaustralia/
• Rozy Oh - Korean Virtual Influencer: https://www.instagram.com/rozy.gram/
• GAN Imagery: https://en.wikipedia.org/wiki/Generative_adversarial_network