A Lean Approach to Technology in Your Studio (with Curren Calhoun of Gap Inc.)

Curren Calhoun

Curren Calhoun
Sr. Dir, Photo Production & Technology, Gap Inc.

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Podcast Episode 15

Summary

Curren Calhoun joins Daniel for this episode of The E-commerce Content Creation Podcast and we discuss his approach to identifying, implementing and supporting new and existing technology in your photo studio.

Key Takeaways

  • Technology in your studio should be an enhancer. It should enhance your production process and allow creatives on your team to create.
  • Anything that can be automated, should be automated. No one should be spending time on repetitive tasks.
  • Evaluate your own process before trying to identify or implement new tech. Your process needs to already have the non-value add steps removed, otherwise the new solution enhances those issues.
  • Look for solutions that allow you to work the way you want to work, but also be willing to adjust your workflow to take advantage of the tools available.
  • Being able to "translate" creative needs and ideas to numbers to sell a necessary tool, is a vital skill to support your team.
  • You need an advocate for tech in your studio, because things change so quickly and workflows can be interrupted easily.
  • Educating and engaging your IT team can help smooth tech transitions and help improve support for the studio team.

Links & Resources

James

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Our podcast is produced just for creative production professionals and we’d love to hear from you! Let us know what you think of the show, if you have episode ideas, or if you’d like to be a guest by sending an email to podcast@creativeforce.io.

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