A Lean Approach to Technology in Your Studio (with Curren Calhoun of Gap Inc.)

Curren Calhoun

Curren Calhoun
Sr. Dir, Photo Production & Technology, Gap Inc.

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Podcast Episode 15


Curren Calhoun joins Daniel for this episode of The E-commerce Content Creation Podcast and we discuss his approach to identifying, implementing and supporting new and existing technology in your photo studio.

Key Takeaways

  • Technology in your studio should be an enhancer. It should enhance your production process and allow creatives on your team to create.
  • Anything that can be automated, should be automated. No one should be spending time on repetitive tasks.
  • Evaluate your own process before trying to identify or implement new tech. Your process needs to already have the non-value add steps removed, otherwise the new solution enhances those issues.
  • Look for solutions that allow you to work the way you want to work, but also be willing to adjust your workflow to take advantage of the tools available.
  • Being able to "translate" creative needs and ideas to numbers to sell a necessary tool, is a vital skill to support your team.
  • You need an advocate for tech in your studio, because things change so quickly and workflows can be interrupted easily.
  • Educating and engaging your IT team can help smooth tech transitions and help improve support for the studio team.

Links & Resources


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