Embracing a Broad Definition of Inclusive (with Jessica Lopez)

Jessica Lopez

Jessica Lopez
Art Director

Listen on Apple PodcastsApple Podcasts Listen on SpotifySpotify Listen on Amazon MusicAmazon Music
Podcast Episode 52


Art Director Jessica Lopez joins Daniel to go deep on inclusive casting for e-commerce. The discussion ranges from the current state of inclusiveness in e-commerce media, to the ground we have yet to cover, to what future technology might enable for shoppers of all shapes, sizes, abilities, and needs.

Key Takeaways

  • Inclusion has become a much bigger topic in recent years, but we can really expand and embrace a broader definition of inclusive.
  • Some brands have been at the forefront of inclusion and going so far as to give the user a choice of what skin tone and body type they would like to see.
  • While there are some agencies that specialize in adaptive model talent, they are few and there is an opportunity for new agencies in the industry that can advance this effort.
  • Campaigns have often used non-traditional models, but sometimes it can be seen as tokenism, especially when the product offering is inaccessible to certain people or communities, or its used to generate buzz.
  • Ecomm is still often left out of the diversity initiatives, sticking with a certain type and size of model.

Links & Resources


Send Us Feedback

Our podcast is produced just for creative production professionals and we'd love to hear from you! Let us know what you think of the show, if you have episode ideas, or if you'd like to be a guest by sending an email to podcast@creativeforce.io.

Email us