Kevin Mason has been in photography for a long time working for organizations like Amazon, TopShop TopMan, and most recently consulting in creative production with his company Studio Workflow. Kevin also has a degree in interior architecture and having consulted on some big studio builds, Daniel sat down with him to discuss his approach to building a new space.
- Identifying the Space: Key stakeholders and members of the business unit should be involved as much as possible in choosing a space. The space matters a lot when it comes to physical workflows.
- You need clarity on what you're trying to achieve. Do you need more space to store product? Are you building a flagship studio to attract talent or brands?
- Like many things in business, understand your goals and identify ways to achieve them with your physical space.
- Evaluating your entire workflow to understand output and how it may be improved, will have an impact on how many sets you may need in the new space.
- Art direction also plays a role in space needs. How much light control do we need? How high should the ceilings be?
- Do what you can to extend the brand experience into your studio. This helps your talent feel engaged WITH the brand while creating content FOR the brand.
Links & Resources
- Kevin Mason on LinkedIn: https://www.linkedin.com/in/kevin-mason-30299381/
- Studio Workflow Limited: https://www.studio-workflow.com/
- Forbes Article on Workspace Impact to Employees: https://www.forbes.com/sites/alankohll/2019/01/24/how-your-office-space-impacts-employee-wellbeing/?sh=5c6aeed64f31