Social Media Marketing in the New Era of E-commerce (with JR Curley of Fab Fit Fun)

Key Takeaways

• Social Listening through data analysis and customer interactions can provide a lot of insight into what your customers value and what they want. In some cases, it can even replace more traditional methods of forecasting and merchandising.
• Interacting and having relationships with brands online has been and will continue to grow as the norm for e-commerce.
• The social media manager is a very important role with a lot of inherent risk. We need to shift our thinking away from someone who is younger and more digitally native, to a much more strategic role that adds a lot of value. Invest in this role accordingly.
• Social Media ties directly into performance for a company.
• The analytics that we can derive from social is valuable and complex.
• In many ways, the social media team is spokespeople for your company.
• The various social media channels are sort of like different types of restaurants. They all serve food, and serve the same function, but there is a distinct tonal difference between a high-end restaurant and a fast-casual eatery. You have to adjust your approach accordingly.
• Synergy amongst the departments that NEED content is critical. Marketing, including social, need to have a productive and collaborative relationship with the studio and creative teams.

Links & Resources

• JR Curley on LinkedIn: https://www.linkedin.com/in/jr-curley/
• Fab Fit Fun on LinkedIn: https://www.linkedin.com/company/fabfitfun/
• Fab Fit Fun on the web: https://fabfitfun.com/
• The Evolution of Social Media - Maryville University: https://online.maryville.edu/blog/evolution-social-media/
• Social Media is the Current State of the Internet: https://www.youtube.com/watch?v=rBOcmBhHZsw