The New Era of Agile Imagery (with Lindsay More Nisbett of The Line Studios)

Key Takeaways

• Customers come to your site to understand you product. You can learn from your customer how they WANT to understand your images.
• User Generated and Influencer content can provide low-cost contextual details on your product for your customers.
• Large scale business interruptions can force a studio to pivot rapidly to other ways to produce content, such as influencer or crowd sourced content.
• Your brand will also dictate what types of agile content you can employ.
• D2C retailers can create agility in their content by building a community that understands their brand voice.
• Lindsay will come back to discuss strategies for effective user generated content campaigns.
• Building a foundation of agile content requires extensive pre-production planning, and a role of content or brand director can play a big part.
• Engaging stakeholder teams in pre-production can illuminate content needs across channels and ensure that assets are captured according to specific needs.
• MM LaFleur realized a 40% cart capture increase attributed to refreshed, thoughtful and agile imagery.
• Capturing social content during marketing and/or ecomm shoots can ensure brand adherence even on social channels which can sometimes be difficult to maintain.

Links & Resources

• Lindsay More Nisbett on LinkedIn: https://www.linkedin.com/in/lindsay-more-nisbett-01005b4/
• The Line Studios: https://thelinestudios.nyc/
• The Line Studios on LinkedIn: https://www.linkedin.com/company/the-line-studios/
• The Line Studios on Instagram: https://www.instagram.com/thelinestudios/
• The Line Studios' speaker series on emerging trends in e-commerce creative: https://thelinestudios.nyc/web-series/