Orchestration meets generation

Sculpting The Future of Content Production

Traditional studio. Hybrid. Fully virtual. All at once. This is where content production is going. Creative Force now brings it together in One governed workflow.

Traditional Studio

Camera, lighting, talent, set. The backbone and proven standard for hero content.

Hybrid Production

Studio photography extended by AI. Same shoot, more formats, more markets.

Virtual

Virtual models, product shots, video. Fully AI-generated in minutes, at any scale.

Introducing

Dreem joins the craft

One image.
Full content kit
in minutes.

Dreem is built for generating virtual product content and designed to understand how garments drape, materials reflect, and how products look in different context.

One product image becomes a full content kit: virtual models, product shots, lifestyle scenes, video. Whatever you upload, the possibilities are endless.

Turn flat-lays into multiple poses and styling variations. Generate product videos in minutes. Even a CAD file becomes campaign-ready content before samples arrive.

Thousands already use Dreem for pre-production, creative experimentation, outfit planning, and scaling output from a single image.

AI generation meets
orchestration.

For the first time, the full loop between orchestration and generation is now closed. Inside Creative Force, Dreem becomes more than a generation tool.

Every Dreem generation now runs inside Creative Force as a production job. Product data flows back and forth automatically—attributes, style guides, brand rules—so every generation starts with full context.

Schedule it. Brief it. Run it through QC. If it fails, it loops back to Dreem. If it passes, it moves forward like any studio production.

The same governance. The same loop. Whether content is shot or generated. Traditional, hybrid, and virtual production in one governed system. The only platform built this way.

Orchestration meets generation.

See the unified system in action

Join Eugene Fisher, Director of Product Management, and Tierney Morgan, Head of Customer Experience, live on May 21st as they unveil what's next for content production.
AI Connectors

The mastery tool bench

AI on Your Terms:
The Right Tool for Every Job

Work with the AI capabilities that fit your production needs. All within your existing workflow. Choose what works best for each task — from background removal to image enhancement — and stay free to evolve as the AI landscape does.

Bria's AI Removes and Blurs Backgrounds with Precise, Consistent Results
Cloudinary Offers Background Removal, Blur, Upscaling, and Sharpening in One
Cutout Pro Specializes in Fast, Accurate Background Removal and Blur for Volume
Photoroom Removes and Blurs Backgrounds with Speed and Intuitive Simplicity
Keep Workflows Moving with Automatic File Conversion for AI Connectors
Test Bria, Cloudinary, Cutout Pro, and Photoroom with Free Testers
Expand Images Canvas Size in Bria, Cloudinary AI, and Photoroom Connectors
Ai expands what's possible. Production infrastructure makes it sustainable. Here's what else shipped to keep studio, hybrid, and virtual workflows running smoothly.
Planning

Setting the wheel in motion

Perfect Planning by Creating Custom Skills and Control Double-Booking by Role
Workflow

Centered and spinning

Create Workflow Branches Based on Configurable Conditional Rules
Preserve or Reset Derived Workflows When Adjusting Primary Production Types
One VPI Source Rule Now Applies to Entire Lists of Brands, Categories or Products
Define Rules Once and VPI Auto-Assigns Photo Production or Vendor Source at Import
Workflows Auto-Detect Markups and Route Production Accordingly
Smarter Vendor Asset Mapping Using Multiple Identifiers in Priority Order
Color Matching Auto-Adjusts When Reference Types Shoot Late or Get Skipped
Product Tagging

Impressed into the data

Product Tagging Tokens Extend AI-Generated Tags to Copywriting and Metadata
Product Tagging Attributes Now Visible in Products Screen
Products Auto-Retag When Tagging Triggers Change, Even After Tagging Has Occurred
Use AI Product Tagging for Items That Weren't Tagged in Workflows
Access Attributes from AI Product Tagging through the API
Try AI Product Tagging with Your Own Products for Free
Re-Tag Specific Attributes on Selected Products without Re-Tagging Everything
Match Your Own Data Structure by Choosing Which Product Property Triggers AI Tagging
Image-to-Video

Spinning into life

Copywriting

The story in every piece

Duplicate Copywriting Fields Instantly with All Settings Preserved
Label Content Now Shows in All Copywriting Tasks
Review & Approval

Inspecting every curve

Create and Use Standardized Markup Templates for Faster, Consistent Reviews
Consistent QA Tools across All Review Locations for More Uniform Assessments
Editorial

The finished collection

Produce Video Content in Editorial Projects Using the Same Workflows as for Images
Event Logs Track All Editorial Changes for Clarity and Visibility
Badges and Filtering Keep Editorial Workflow Rounds and Steps Clear and Trackable
Skip Pre-Selection in Editorial when Images Are Already Selected at Photo Capture
View All Deliverable Details in Assets Hub
Manage Sample Sharing between E-commerce and Editorial
Experience

Every surface refined

Filter Style Guides by Enabled or Disabled
Faster Face ID with Optional Stay-Logged-In for Seamless Mobile Access
URLs Auto-Convert to Clickable Links in Gamma and Kelvin
Override Conditional Production Types on Individual Products
Access Task Details Easily via Three-Dot Menu on Kanban Boards
URLs Auto-Convert to Clickable Links in Hue and Luma
Prevent Import Errors with Required Workspace Selection for Multi-Workspace Users
Create New Jobs Directly in Move Products Screen without Leaving Workflow
Share Label Data across Product Samples for Consistency
Material Composition Displays Automatically from Label Data

Off the wheel

Creative Executives Summit

The AI shift isn't coming. It's here. And the leaders defining how creative operations navigate it are gathering—first in Austin, then in Europe.

Austin, Texas — May 11–13, 2026

Sold out. 50 senior leaders. Three days of strategic sparring, honest peer conversations, and shared experiences—with speakers from Adobe, Zalando, Tommy Hilfiger, Debenhams Group, and G-Star Raw.

Europe — Fall 2026

The European summit is taking shape. Senior Creative and Studio Operations Leaders, coming together for honest, high-stakes conversations about leading through the AI shift in creative production.

Applications open soon—and this time with more room and the option to bring your team.