Limited access — Attendance is curated
Creative
Executives
Summit
The AI Shift
The exclusive gathering for Senior Creative and Studio Operations Leaders navigating the shifting industry of e-commerce content creation.
Walk Away Ready to Lead
Establish Authority
Return with the industry-wide perspective needed to become a grounded AI voice inside your company.
Drive Results
Identify where to focus your AI efforts to boost speed and output without losing the human touch.
Lead Change
Gain the clarity required to guide your team through the AI shift with confidence and a steady hand.
Learn Directly From Global Leaders
Connect with a curated group of senior leaders who are navigating the exact same high-stakes challenges.
2025 Summit Highlights
Last Year’s Success
Last year’s debut summit exceeded every expectation. We’re carrying that same energy and expertise into our next chapter.
Satisfaction Score
4,9/5
The Network
"It’s great to have an event like the summit where you can connect with people like me who face the same challenges — that’s incredibly valuable.”
Melody Deas-Watson — Head of Studio, Bash
The Attendee Experience
Who Attended
Agenda
Program Overview
Across three days, you’ll experience a steady rhythm of sharp industry sessions, social activities, and intentional downtime. It’s a balance designed to give you the space to observe, the insights to lead, and the time to build real connections over curated dinners.
The Program is in development.
May 11, 2026
Day 1
The ticket for attending the summit includes a two-night stay in one of Camp Lucy’s luxurious guest rooms. Check-in is open between 15:00 and 17:00, giving you time to settle into your accommodation and collect your event credentials so you are fully prepared for the summit.
Stop by for a drink and casual conversation. An optional gathering designed to help you build connections within the community before we start.
Gather for our opening meal. Enjoy a curated dining experience while setting the stage for the days of innovation ahead.
May 12, 2026
Day 2
We’ll begin by setting the stage for the summit, laying out the core themes and the road ahead for our days together.
AI is no longer a question of if or when, it’s about where it actually creates leverage. In this opening keynote, Chris will cut through the hype to share how Adobe sees AI becoming deeply embedded across creative workflows, content supply chains, and brand storytelling. Expect a candid look at what’s real today, what’s coming next, and what leaders should stop doing immediately.
A candid discussion with senior creative operations, studio, and content leaders who are past experimentation and into real implementation. We’ll explore:
-
Where AI is delivering measurable impact today
-
Where it’s not living up to expectations
-
The internal change management required to make AI stick
-
What surprised them most once tools hit production
A deep dive into how one organization redesigned its content operation to support AI at scale, spanning intake, production, governance, and distribution. This session focuses on process decisions, not just tooling.
How leading brands are balancing speed, scale, and automation without compromising brand guardianship. This session tackles approvals, samples, fidelity, and the creative checks that must remain human.
A practical look at how teams are thinking about ROI, quality, and value creation from AI, moving past vanity metrics and internal skepticism. Covers what’s resonating with executives and what’s not.
Choose one facilitated conversation:
-
Breakout A: Change Management & Creative Trust
Bringing teams along without eroding culture or confidence.
-
Breakout B: From Tools to Platforms
Integrating AI into real systems, not isolated experiments.
-
Breakout C: Governance, Guardrails & Ownership
Who owns what when AI enters the workflow, and why it matters.
-
Breakout D: AI & Content Strategy: Create Once, Use Everywhere (For Real)
A conversation about how AI is changing upstream content strategy, not just execution. Focused on editorialization, modular content, reuse across channels, and where strategy needs to evolve before production starts.
-
Breakout E: Where AI Shouldn’t Be Used (Yet)
A deliberately contrarian session focused on restraint. Leaders share where AI introduced risk, degraded quality, or created rework, and how they decided to pull it back.
This is your time to connect with the estate and your peers on your own terms.
-
Creative & Heritage: Watercolor Class and History Tour.
-
Adventure & Sport: Archery & Hatchet Throwing, Guided Hiking, Fishing, and Outdoor Sports.
-
Connections: Our Coffee Lounge is open all afternoon—the perfect setting for focused 1:1s and new connections.
*Activities are subject to minimum participation, and the final selection will be confirmed closer to the event.
Gather with your peers and enjoy a seasonal menu crafted by the in-house culinary team, using local ingredients to create the perfect setting for meaningful conversation and connection.
May 13, 2026
Day 3
Get an active start to the day. Join a Sunrise Walk to explore the trails or join an inspired Yoga & Meditation class to get energized. It’s an informal way to enjoy nature and prepare for a productive day ahead.
*Activities are subject to minimum participation, and the final selection will be confirmed closer to the event.
A forward-looking session focused on where AI is heading next inside creative and content organizations, and what leaders should start preparing for now to avoid reactive decisions later.
How AI is reshaping roles, responsibilities, and collaboration across creative, marketing, studio ops, and technology teams. Panelists will discuss:
-
New skill expectations
-
Where human judgment becomes more valuable, not less
-
How org design is quietly changing
A practical case study on rolling out AI across distributed teams while maintaining consistency, governance, and creative standards. Focused on execution at scale.
A working session that helps attendees translate summit insights into action:
-
Where to focus first
-
What to deprioritize
-
How to sequence change without disruption
Participants leave with a clear, realistic next-step roadmap.
Smaller, more tactical discussions focused on:
-
Applying AI inside existing workflows
-
Aligning leadership, creative, and ops
-
Avoiding common implementation traps
We wrap up the summit by distilling the most important insights. The session and the summit will conclude between 15:00 and 15:30.
Speakers
Chris Duffey
Head of AI Innovation & Strategy
Adobe
Keynote
Coming Soon
Coming Soon
Chris Duffey
Head of AI Innovation & Strategy
Adobe
Keynote
Coming Soon
Coming Soon
Chris Duffey
Head of AI Innovation & Strategy
Adobe
Keynote
Chris Duffey is a global AI leader at Adobe, driving the strategy behind Adobe Firefly, which has powered over 27 billion model generations. His work focuses on building trusted, enterprise-grade AI that transforms how brands create and scale content at velocity.
Coming Soon
Coming Soon
Summit Archive
Highlighted Sessions From Past Summits
Keynote
Unlock the Power of AI and Creative Thinking for Your Business
Panel
From Pilot Projects to Enterprise Scale: Lessons from AI's Early Adopters
Keynote
Inside Tommy Studio's AI Taskforce
Workshop
AI Innovation Showcase
Venue
Camp Lucy, Austin
The program sets the stage, but the experience goes further. Keynotes and tactical clinics take place at Ian’s Chapel at Camp Lucy, a world-class venue in the Texas Hill Country, located just 40 minutes from Austin-Bergstrom International Airport.
The setting is a deliberate part of the summit. Insights move from the session rooms to the outdoor spaces, where discussions continue over shared meals. It is a grounded environment designed for stepping away from the daily agenda to focus on the future of creative operations.
Accomodation
Accomodation
Your summit pass includes a two-night stay from Monday, May 11, to Wednesday, May 13, 2026.
You will be hosted in one of Camp Lucy’s luxurious overnight lodging options, situated directly on the estate to keep you close to the sessions and networking.
We have bought out all guest rooms exclusively for this summit to ensure our group remains together throughout the experience.
Please note that we cannot guarantee a specific room type or location in advance.
Location
Location
Camp Lucy,
3509 Creek Road,
Dripping Springs,
TX 78620
Nearest Airport:
Austin-Bergstrom International Airport.
Official
partner
