Cloud Video

Elevate your content production with video

Introducing the easiest, most efficient way to add video to your workflows

Efficient, integrated workflows for video

One integrated platform for
video and images

Automated file handling and metadata enrichment

Real-time video production tracking and reporting

And we're rolling.

color references 1

Video: The Creative Force Way

The time-saving, human error-squashing features we’ve championed for photography workflows are now available for video – within the same, powerful platform, so you have total operational visibility.


End-to-End PDP Video Production

Manage video requests, organize samples, create style guides, and define workflows before ever hitting record. Then easily stay on track through every step of production.

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final selection

Combined Production Task Overview

Gain complete, real-time visibility into production progress with kanban views, event logs, and detailed reporting. Easy overviews enable you to identify – and eliminate – bottlenecks to speed up your turnaround time.

Automated File Handling

Ingest and distribute 4K MOV and MP4 files via FTP with post-production instructions, naming conventions, reference images, and alternates – without ever having to manually handle a file.

Done. Focus on the next shot.

Color References for Post-Production

Enforce color consistency across all media types by including a color reference for your external post-production vendor. A predefined image asset – such as a completed detail or flats shot – will automatically be part of the package your vendor receives via FTP. Ready for import in Premiere Pro or any other video editor.

cloud video markups and rejections

Effective Collaboration

Make selections, request reshoots, and easily add detailed, visual mark-ups for post-production team members. Review from anywhere with full access to contextual instructions and production data.

Let's get technical

Video is a powerful medium. And it requires an equally powerful production platform. (Hint: We have that...)

One, integrated workflow engine for all content types
Automated file handling and file naming
Automated metadata enrichment
MP4 and MOV file types
4K resolution
Timestamped mark-ups and comments
Up to 5GB individual file size

Frequently Asked Questions

What is Creative Force, and how does it work?

Creative Force is a software-as-a-service (SaaS) platform that helps brands and retailers accelerate their eCommerce creative content production. It simplifies the process of planning and producing eCommerce content, improves cross-team collaboration, and ensures more transparency across every stage of production. With Creative Force, companies always deliver the highest-quality content on time and on budget.

Built on “flow production” principles, our platform utilizes intelligent automation to streamline workflows, resulting in consistent and repeatable processes. Creative Force also integrates seamlessly with existing systems, like Capture One and Adobe Creative Cloud, and features an intuitive interface.

How does flow production work?

In traditional batch production, all assets go through a single production stage before moving to the next step. This approach can lead to bottlenecks and delays. 

Creative Force simplifies content production through a continuous process called "flow production." This process involves moving individual assets through various production stages as soon as they are ready, resulting in an efficient and scalable content production workflow.

Who can use Creative Force?

Creative Force is for brands, retailers, and commercial studios with in-house or external teams that produce and manage eCommerce content, such as photography, video, and copywriting.

Creative Force provides intelligent workflow automation, enhanced production visibility, and a range of collaboration tools that benefit all teams, including studio intake, styling, capture, post-production, marketing, and more. By choosing Creative Force, you can scale your content production, gain better operational visibility, and speed up time-to-market.

Does Creative Force integrate with my existing systems?

Yes, Creative Force is designed to seamlessly integrate with your existing tech stack. We have industry-leading integrations with Capture One, Adobe Creative Cloud, and more.

The platform’s API-first architecture enables our customers to seamlessly connect with Digital Asset Management (DAM) systems, Product Information Management (PIM) systems, cloud storage platforms, and any other required destinations. 

Creative Force also makes it simple to work with external post-production vendors via FTP or API integrations.

Finally, our VPI Management extension makes it simple to work with product vendors to request, receive, and manage vendor-provided images (VPI).

What kind of support can I expect?

We understand that implementing a new system can be challenging, but our team is here to make the process as seamless and stress-free as possible. Our onboarding team will work closely with your team to set up Creative Force and empower your future success.

After onboarding, your Customer Success Manager will check in regularly. Our customer support team is also available 24/5 to help you with any product questions or concerns. In addition, we offer self-paced learning resources such as academy courses, help center documentation, and other materials to help you along your Creative Force journey.

In addition to providing best-in-class customer support, we continuously update our platform with new features and improvements. Our biweekly releases can be easily installed without interrupting your work.