Creative Force Spring ‘25 Edition
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Creative Force Spring ‘25 Edition
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Creative Force in Action Work smarter with the AI-led platform
for e-commerce content production.
What’s New: Spring ’25 Edition Discover the smartest and most connected Creative Force experience yet.
Why Creative Force
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INDUSTRY SOLUTIONS

Content Production Platform for Commercial Studios

Increase efficiency, reduce production costs, and streamline client communication

Contact sales Get a personal demo
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Trusted by LEADING COMMERCIAL STUDIOS

Comprehensive studio management software

Increase operational efficiency with real-time status updates and data-driven reporting

Lower cost-per-asset by eliminating manual tasks using workflow automation and reducing rejections with style guides and review & approval steps.

Streamline client collaboration with separate access and workflows for individual customers

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Automate studio operations

Reduce costs and quickly scale studio capacity to meet client demands with efficient, repeatable workflows that standardize asset production and eliminate manual work.

  • Leverage automation for sample check-in, file naming and handling, selection steps, post-production tasks, final asset delivery, and more
  • Speed up delivery times by handing off files automatically at the completion of each production step, 
  • Never run out of space and review assets remotely with unlimited cloud-based storage

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Case study

Orendt Studios Harnesses the Power of Data to Drive Studio Efficiency

Discover how Creative Force helped Orendt Studios slash lead times and drive revenue with automation and data-driven decision-making.

Learn more
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Increase efficiency while ensuring consistent outputs

  • Integrated style guides ensure images adhere to each client’s unique visual identity and requirements
  • Robust selects and QC steps reduce rejections
  • Team leads can approve, reject, or provide detailed mark-ups and retouching instructions
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Streamline communication and collaboration with clients

Manage multiple client accounts in a single platform.

  • Create custom workflows for that meet client’s unique requirements
  • Segment client data into separate accounts and limit client access to only areas relevant to them
  • Streamline Review & Approval by collecting and aggregating feedback in a single platform
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Data-driven reporting and insights

Get a clear overview of studio performance with detailed reporting.

  • Measure production KPIs, including sample status, asset throughput, rejection rates, product lead time, vendor turnaround times, and more.
  • Get insight into overall operations performance, including team and individual productivity 
  • Identify bottlenecks and opportunities to improve efficiency
Learn more
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Connect your existing tech stack

Industry-leading integrations with common studio tools and vendors

  • Capture One
  • Adobe Photoshop and Workfront
  • Cloud storage solutions like Amazon S3, Box, and Google Cloud 
  • Retouching vendors like Pixelz, Bright 
    River, Schnell Media, and more


What our customers are saying about us

“

Creative Force helped us change our production process so some sets are operated by only one person. We're currently testing this for our mannequin, flat, and detail sets.

Eva Tjhie

Eva Tjhie

Operations Manager, I Heart Studios

“

With [Creative Force], I'm processing out on set as we go. People in the studio, as well as clients, have access to all those files in real-time. QC can give feedback and say, hey, we need to make some capture adjustments, and we’re able to do those before moving on.

Summer Walker

Summer Walker

Lead Digitech, The Line Studios

Industry-leading solutions
for common commercial studio challenges

Incorrect or missing product imagery
Commercial studios shoot many product images and videos per day. At such high-volume, the potential for human error and missing information goes up, resulting in improperly executed visuals and even missing shots. The consequences are severe: Expensive, time-consuming reshoots that negatively impact profitability.
Dynamic Production Planning

Planning by Creative Force empowers your studio to plan out every production shoot in advance. With an intuitive planning calendar that brings together managers and in-studio teams into a shared view - along with built-in shot lists and production tasks that update automatically as plans change - Planning takes the guesswork out of content production so production teams can always deliver to-task.

Leadership can also track shoot progress in real-time, delivering higher operational visibility and catching unfinished work before it has a chance to impact your bottom line.

→ Read more about planning

Inefficient workflows
In order to generate a profit, commercial studios have to continually optimize production so that the costs of producing images and video don’t exceed the selling price. Batch production slows down delivery times and manual processes increase staffing costs.
Flow production

Based on the principle of “flow production”, Creative Force moves each asset to the next step in production automatically without the need to wait for the entire batch of tasks to be complete. In a typical eCommerce studio scenario, this means that as soon as an on-set team selects images for a given product, the assets can be automatically routed to an art director to review and approve (or reject). Once the AD approves, the assets can be sent to post-production for immediate retouching. 

In addition, workflow automation reduces staffing costs by eliminating many of the manual tasks and record-keeping activities required to keep production running.

→ Read more about becoming more efficient

Missing and lost product samples
Studio teams often work with thousands of samples, some of which can inadvertently get misplaced or lost. Often, there's a lack of visibility into which samples have arrived at the studio in the first place. These missing samples lead to lost productivity, missing product shots, and costly reshoots.
Sample management

Our full-featured sample management solution for content studios ensures your team gets real-time visibility into which samples are checked-in and where they’re located. Follow samples as they move around the studio and get total visibility into production progress.

→ Read more about organizing product samples with data

Manual feedback processes
Sharing visuals for review can be complex, involving manual processes and disconnected tools like sending contact sheet PDFs via email, uploading files to cloud drives like Box or Dropbox, or using third-party tools like Frame.io or Workfront Proof. Often, clients need to be physically present to make selects.Consolidating feedback is also a time-consuming process that requires juggling review tools, email, chat, and shared spreadsheets to track progress.
Selects, QC, and Review & Approval workflows

Integrated review and collaboration tools make collaboration seamless. With intuitive gallery views and the ability to add visual mark-ups, detailed instructions, and ratings, clients and commercial studios can collaborate in context, ensuring clear communication and efficient sharing of feedback.

→ Read more about improving collaboration

Post-production errors
Post-production errors, such as retouching mistakes or difficulty locating the correct files, can cause delays in the final delivery of assets. To add to the complexity, many retailers use external vendors for retouching tasks. It’s a significant operational challenge to transfer assets back and forth to third parties while effectively communicating retouching notes and requirements and ensuring quality results.
Clearly-defined post-production workflows

Clearly-defined post-production workflows

Creative Force streamlines the process of delegating and tracking retouching tasks, whether you use an internal team, external vendors, or a combination of both.

Integrating with industry-leading post-production vendors like Pixelz, Bright River, Schnell Media, and more, make your entire workflow flow seamlessly. Creative Force automatically hands off files to the vendor and routes the finished work for quality control checks.

Finally, automated QC and contextual markups and instructions ensure retouchers have all the information they need, minimizing errors and rejections.

→ Read more about managing post-production

Lack of operational visibility
Efficient planning requires detailed, real-time visibility into production tasks and their status. However, commercial studios are often working with a variety of disconnected tools and manual spreadsheets to track progress, making it challenging to get a quick snapshot on production status.
Data-driven reporting and insights

Creative Force captures data during every step of the production process, enabling commercial studios to measure valuable information, such as sample status, asset throughput, rejection rates, vendor turnaround times, and much more.

Overview reports with customizable filters make it easy to get real-time updates and generate data-driven reports.

→ Read more about reporting and insights

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“It has been an absolute game-changer for how we deal with an ever-increasing demand for accurate photography. Being able to review shots before they go through to retouch is invaluable. It helps productivity and allows smooth management of multiple sets.”
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Nathan McDowel
Lead Photographer, boohooMAN
“You can tell Creative Force is developed by industry pros with extensive e-commerce backgrounds. Nine times out of ten, there's a solution to your specific problem already built into the system, and if there's not, the Creative Force team will work with you to build it. From the post-production side the amount of manual tracking and filling out information on spreadsheets that Creative Force has eliminated is amazing.”
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Delaney O.
Photo Lead
“Producing thousands of images daily in multiple locations with global partners has never been better. CF has given us our single source of truth through a seamless end-to-end production workflow.”
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David H.
“We've enabled faster turnaround of post production with our external vendors. Streamline the quality review process. As well as assuring our clients pick the right selects based on our guidelines. Which they can do both on set and remotely. ”
Robert H.
Director of Operations Photography
“The biggest problem that Creative Force has solved in our workflow is consistency. Before, we would constantly have errors in several different production steps. The implementation of Creative Force has allowed us to automate most production steps and drastically cut down on simple mistakes. Production ease has allowed us to produce more content than ever before, and we need the automation that Creative Force provides to keep up with demand.”
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Andrew A.
Photo Studio Coordinator
“Creative Force has allowed us to create uniform scalable processes and drastically reduce manual work and mistakes. Their integration with post processing vendors has also significantly reduced our turn around time. The CF team is also incredibly responsive and helpful in answering questions and helping us tailor our workflow.”
David W.
“Creative Force is easy and intuitive to use. It provides a clear overview of the shooting process from samples check-in to retouch. End to end process into one system.”
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Michele T.
Operations manager, PVH Studios
“Creative Force has been a game-changer for SanMar. It has empowered us to be more data-driven in how we approach content production, improved our in-house efficiency, and helped us make better, more informed decisions.”
Charisse
Charisse Kennedy
Manager, Studio Operations

Ready to see Creative
Force in action?

Talk with one of our experts to learn how you can empower your creative teams to work faster, deliver superior results, and simplify creative content production.

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  • Consistently deliver higher-quality content on time and on budget
  • Reduce time-to-market
  • Increase operational visibility

Connect your existing tech stack

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Partnerships and integrations with industry-standard software and vendors.

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