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Creative Force Spring ‘25 Edition

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Creative Force Spring ‘25 Edition

Plan & Prepare

Create & Collaborate

Deliver & Analyze

Content Formats

Creative Force in Action Work smarter with the AI-led platform
for e-commerce content production.

What’s New: Spring ’25 Edition Discover the smartest and most connected Creative Force experience yet.

Why Creative Force

By Company

Learn

Studio Maturity Assessment Benchmark your studio’s maturity
and plan the next steps for growth.

Connect industry

Company

Events Bringing e-commerce creative professionals together.

Common Obstacles

What's the problem (and our solution)?

Scattered and unclear information

Information regarding projects is delivered across multiple documents, sheets, project management systems, email, PDFs, and more. Time spent on manual hand-offs and tracking down explanations creates delays.

Our Solution: A Single Source of Truth

Creative Force is the single source of truth for projects. All information is included in style guides and reference images directly in the platform. Hand-offs are handled automatically using predefined, automated workflows.

Constant distractions

If you have to search for lost files or wait for something to be delivered, your “state of flow” gets interrupted, reducing productivity.. According to studies,, it takes 25 minutes to get back into your work “flow” when you’ve been interrupted.

Our Solution: Workflow Automation

With Creative Force, the next task is automatically lined up for team members to pick and work on. Team members are less distracted because their task pipeline, including all the materials and files they need to execute their jobs, is always right in front of them

Large projects are complex to manage and complete

Teams can get overwhelmed by large projects with hundreds, or even thousands, of tasks. It takes significant time for the team to understand, scope, execute, and complete each task. Often, tasks and small details are inadvertently missed, leading to incomplete work.

Our Solution: Flow Production

Flow production in Creative Force allows large projects to be broken down into small, discrete tasks. This allows for better organization, division of labor, and real-time tracking, ensuring the project is completed on time.

Failure to prioritize

Sometimes team members end up working on tasks that aren't a priority because of a lack of communication or because task priority has not been clearly defined.

Our Solution: Automated Task Lists

With Creative Force, priority is defined before work starts so tasks are completed in the right order. This means there's no confusion about what needs to be done first and everything is delivered in the right order.

Manual data entry and tracking

Valuable production time is wasted manually updating data and waiting for scripts and batch jobs to be ready.

Our solution: Automated File Handling

Creative Force automatically tracks progress through production and pushes assets to the next step. Most steps require no user input, meaning work gets done quicker with fewer mistakes.

A closer look

Taking Back Lost Time and Gaining More Productivity

No studio wants to lose productivity during production due to scattered information (both physical and digital), constant interruptions, complicated projects, poor task prioritization, and manual data entry.

Creative Force was designed to streamline asset creation and management, offering teams the ability to define customized workflows and enhance productivity. Workflows are essential processes that guide the flow of samples and product records during asset creation, ensuring an efficient and organized system. When coupled with the power of automation, these workflows enable businesses to maximize the benefits of the Creative Force platform, ultimately saving time and boosting productivity.

Every studio follows some kind of workflow, but not all processes are clearly defined and documented. Creative Force transforms these often abstract ideas into well-structured, defined paths that fully leverage customization and automation capabilities. Within the platform, a workflow guides the process that samples and assets follow, detailing aspects such as production type, image selection, post-production processes, and final asset delivery.

Broad or Specific Workflows: Catering to Your Needs

Creative Force provides the flexibility to set up as many workflows as needed. Workflows work in conjunction with style guides to automatically assign product records to the appropriate workflow. A broad workflow accommodates a wide array of products, while a specific workflow is tailored to particular products, brands, or clients. This adaptability ensures that your workflows are best suited to your unique business needs.

Maximize Efficiency with Clearly Defined Workflows, Style Guides, and Post-Production Processes

When combined with a style guide, a broad workflow can capture a wide range of product types, while a specific workflow focuses on distinct products, brands, or clients. This integration enables seamless communication between workflows and style guides, further enhancing productivity and efficiency within the asset creation process.

Creative Force offers various resources, including videos that provide in-depth information on style guides and post-production. These resources help users understand how the platform can streamline production, allowing teams to focus less on administrative tasks and more on the creative work they are passionate about.

Putting it All Together

When using Creative Force, workflows are defined in advance, so each step in the process is clearly defined and assets are automatically routed to the next step. Many of the tasks that previously took multiple people on the team hours to complete are now automated. This structure increases productivity, reduces errors, and creates a step-by-step outline of the entire journey for studios to follow.

Creative Force was developed with the goal of helping studios simplify tasks and establish an efficient workflow. It enables your studio to get more work done in less time, while also preventing costly errors and reshoots, both of which can have a significant impact on your bottom line

Feature Focus

Smart Workflows

Workflows are a fundamental feature in Creative Force. They are specific sequences and predetermined routes that samples and products follow throughout the entire production.

With workflow automation, Creative Force enables your team to be more efficient, getting more done in less time.

Learn more

Frequently Asked Questions

What is Creative Force, and how does it work?

Creative Force is a software-as-a-service (SaaS) platform that helps brands and retailers accelerate their eCommerce creative content production. It simplifies the process of planning and producing eCommerce content, improves cross-team collaboration, and ensures more transparency across every stage of production. With Creative Force, companies always deliver the highest-quality content on time and on budget.

Built on “flow production” principles, our platform utilizes intelligent automation to streamline workflows, resulting in consistent and repeatable processes. Creative Force also integrates seamlessly with existing systems, like Capture One and Adobe Creative Cloud, and features an intuitive interface.

How does flow production work?

In traditional batch production, all assets go through a single production stage before moving to the next step. This approach can lead to bottlenecks and delays.

Creative Force simplifies content production through a continuous process called "flow production." This process involves moving individual assets through various production stages as soon as they are ready, resulting in an efficient and scalable content production workflow.

Who can use Creative Force?

Creative Force is for brands, retailers, and commercial studios with in-house or external teams that produce and manage eCommerce content, such as photography, video, and copywriting.

Creative Force provides intelligent workflow automation, enhanced production visibility, and a range of collaboration tools that benefit all teams, including studio intake, styling, capture, post-production, marketing, and more. By choosing Creative Force, you can scale your content production, gain better operational visibility, and speed up time-to-market.

Does Creative Force integrate with my existing systems?

Yes, Creative Force is designed to seamlessly integrate with your existing tech stack. We have industry-leading integrations with Capture One, Adobe Creative Cloud, and more.

The platform’s API-first architecture enables our customers to seamlessly connect with Digital Asset Management (DAM) systems, Product Information Management (PIM) systems, cloud storage platforms, and any other required destinations.

Creative Force also makes it simple to work with external post-production vendors via FTP or API integrations.

Finally, our VPI Management extension makes it simple to work with product vendors to request, receive, and manage vendor-provided images (VPI).

What kind of support can I expect?

We understand that implementing a new system can be challenging, but our team is here to make the process as seamless and stress-free as possible. Our onboarding team will work closely with your team to set up Creative Force and empower your future success.

After onboarding, your Customer Success Manager will check in regularly. Our customer support team is also available 24/5 to help you with any product questions or concerns. In addition, we offer self-paced learning resources such as academy courses, help center documentation, and other materials to help you along your Creative Force journey.

In addition to providing best-in-class customer support, we continuously update our platform with new features and improvements. Our biweekly releases can be easily installed without interrupting your work.