Workflow Automation

Studio workflows on autopilot

Eliminate repetitive, error-prone tasks and let your team focus on creating value

final selection

It's about more than simply saving time

Digital style guides and color references enforce creative consistency

Reclaim hours and eliminate errors with automated file naming, metadata enrichment, and distribution

Real-time production tracking and advanced overviews keep everyone informed so production can run smoothly

Digital Style Guides

Style guides in Creative Force are more than creative references for your production teams. They ensure consistency and enforce creative direction by intelligently managing creative content requirements, post requirements, and automated file naming – and they appear automatically wherever they're needed throughout production, without the need for development or a complicated setup.


Automated File Handling

Stop wasting time and talent on administrative, manual tasks. With Creative Force, typical production headaches like outdated spreadsheets, PDF print-outs, incorrect file names, and missing shots are a thing of the past – and replaced by automated file handling.

File naming, metadata enrichment, and asset distribution: it's all taken care of by the software.

Track Progress in Real-Time

Real-time production tracking and advanced overviews keep everyone informed, from production request to final delivery. This helps you identify bottlenecks, optimize processes, and stay on track – and on budget.

Hue application

Post-Production Management

Automated workflows route assets to external vendors for post-production or directly to your internal team. Detailed production overviews throughout Creative Force easily let you track and assign post-production tasks manually to optimize your output. Either way, automated QC steps, contextual instructions, and deep integration with Photoshop ensure completeness without rejections.

Not all automation is created equal

Any script can automate. Only Creative Force optimizes your entire production workflow in a way that unlocks the true powers of workflow automation.

One integrated workflow software for all content types
Automated file handling and file naming
Automated metadata enrichment
Automated QC during post-production
Embedded contextual information
Simplifies complex production workflows
Real-time production tracking

Metadata Made Easy

Accuracy and consistency are key elements in successfully managing large databases of product information and digital assets. Creative Force both drastically improves your metadata enrichment and automates the process by populating custom metadata properties with data as it's ingested, captured, or updated throughout production.

Unlock the power of workflow automation

Discover how workflow automation can take your creative operations to the next level with our quick and informative product videos.

Ready to see Creative
Force in action?

Talk with one of our experts to learn how you can empower your creative teams to work faster, deliver superior results, and simplify creative content production.

  • Consistently deliver higher-quality content on time and on budget
  • Reduce time-to-market
  • Increase operational visibility

Frequently Asked Questions

What is Creative Force, and how does it work?

Creative Force is a software-as-a-service (SaaS) platform that helps brands and retailers accelerate their eCommerce creative content production. It simplifies the process of planning and producing eCommerce content, improves cross-team collaboration, and ensures more transparency across every stage of production. With Creative Force, companies always deliver the highest-quality content on time and on budget.

Built on “flow production” principles, our platform utilizes intelligent automation to streamline workflows, resulting in consistent and repeatable processes. Creative Force also integrates seamlessly with existing systems, like Capture One and Adobe Creative Cloud, and features an intuitive interface.

How does flow production work?

In traditional batch production, all assets go through a single production stage before moving to the next step. This approach can lead to bottlenecks and delays. 

Creative Force simplifies content production through a continuous process called "flow production." This process involves moving individual assets through various production stages as soon as they are ready, resulting in an efficient and scalable content production workflow.

Who can use Creative Force?

Creative Force is for brands, retailers, and commercial studios with in-house or external teams that produce and manage eCommerce content, such as photography, video, and copywriting.

Creative Force provides intelligent workflow automation, enhanced production visibility, and a range of collaboration tools that benefit all teams, including studio intake, styling, capture, post-production, marketing, and more. By choosing Creative Force, you can scale your content production, gain better operational visibility, and speed up time-to-market.

Does Creative Force integrate with my existing systems?

Yes, Creative Force is designed to seamlessly integrate with your existing tech stack. We have industry-leading integrations with Capture One, Adobe Creative Cloud, and more.

The platform’s API-first architecture enables our customers to seamlessly connect with Digital Asset Management (DAM) systems, Product Information Management (PIM) systems, cloud storage platforms, and any other required destinations. 

Creative Force also makes it simple to work with external post-production vendors via FTP or API integrations.

Finally, our VPI Management extension makes it simple to work with product vendors to request, receive, and manage vendor-provided images (VPI).

What kind of support can I expect?

We understand that implementing a new system can be challenging, but our team is here to make the process as seamless and stress-free as possible. Our onboarding team will work closely with your team to set up Creative Force and empower your future success.

After onboarding, your Customer Success Manager will check in regularly. Our customer support team is also available 24/5 to help you with any product questions or concerns. In addition, we offer self-paced learning resources such as academy courses, help center documentation, and other materials to help you along your Creative Force journey.

In addition to providing best-in-class customer support, we continuously update our platform with new features and improvements. Our biweekly releases can be easily installed without interrupting your work.