Intelligence
“There's so much that you can get data on. For example, I can log in and pull data on everything we shot for a particular brand years ago. It's night and day from what we had before.”
SanMar
The operating system for content production
One workflow. One set of rules. And one data structure across every mode. Every asset that ships passes through the same platform, whether it's captured on set, generated by a model, or somewhere in between.
Every shoot moves through one connected workflow, from sample to site. Full visibility across every step. Less time getting lost to waiting and more going to capture.
AI generation with humans in the loop. AI models handle the volume, your team keeps the taste, and every asset moves through both before it ships.
AI production with the discipline of an enterprise studio. Same rules, audit, and review as anything captured on set.
Inside the platform
Modern content production runs on four capabilities. Each is essential on its own. The combination is what makes Creative Force the industry choice.
Intelligence
“There's so much that you can get data on. For example, I can log in and pull data on everything we shot for a particular brand years ago. It's night and day from what we had before.”
Charisse Kennedy
SanMar
Orchestration
Every step of production connected in one workflow, from brief to delivery, with automated handoffs across teams, systems, and modes.
Agentic
“With Creative Force, from the moment the product exists as a sample, from the sample coordinator to the stylist, to me as a tech, to the photographer, to the art director, to the retoucher, till it gets on the website, it's all handled in one program and it really quickens up the process.”
Shanna Dunlap
URBN Group
Agentic
AI reads every product image and applies attribute tags automatically, so metadata is complete before the workflow needs it.
Intelligence
Ask Claude, ChatGPT, or Copilot about your production data. No integrations to build. Your AI already speaks Creative Force.
Governance
Brand and production rules embedded in the workflow, applied to every shoot and every generation, with rule-based checks at every stage.
Orchestration
“We can just come in, get into the flow, get into the groove. We pass our files off just like everyone else does. But all that little painstaking, not fun stuff, is handled by the program.”
Anthony Nocella
Nuuly
Agentic
Actions fire automatically at every step: files move, tasks route, handoffs trigger, all without your team stepping in.
Orchestration
Every shoot planned on one calendar, with swimlanes across teams and time, and session breakdowns from month to day.
Intelligence
Production data, PIM/DAM data, creative history, market signals and much more in one connected record.
Governance
Reviewers see every asset in context as it moves through production, with feedback captured inside the platform, right on the work.
Agentic
“The style guides provide so much detail and flexibility that we're able to consolidate what could have been 600 style guides down to 50.”
Lars Macario
Orendt Studios
The natural fit for studios
Creative Force was built for studios, with studios. Every feature, every workflow, every direction has been shaped by the ones who run production on it. That's why it fits the way you already work.
"Creative Force has become an essential tool for our business. Producing beautiful and impactful creative assets is our core, and Creative Force provides us with the underlying systems to support our growth."
Lindsay More Nisbett
Co-Founder & Brand Director, The Line Studios
"Our work with Creative Force has allowed us to save costs by automating a lot of manual labor and introducing new methods of reporting and tracking the status of a process or a season campaign."
Lyudmyla Baron
Head of Marketing Technology, PVH
"Our work with Creative Force has allowed us to save costs by automating a lot of manual labor and introducing new methods of reporting and tracking the status of a process or a season campaign."
Lyudmyla Baron
Head of Marketing Technology, Calvin Klein
"Using Creative Force was like night and day, what we were doing compared to what we're doing now. Now, there's so much less back and forth in the team, we're able to focus on retouch."
Corey Mullaney
Lead Retoucher, Boohoo
"Using Creative Force and sample management in the daily work has been a positive change for us. We can instantly track every style in production and check color-matching, from packshots to model images. And now we are looking into better re-use of images, made easier."
Ditte Elmegaard Boel
E-commerce / Senior Photographer, Vila, Bestseller
"There is no way we could be as productive as we are and do the quality of work we're doing with the number of people we have if we didn't have Creative Force. It's that simple."
Maxine Fertig-Cohen
Director of Photo Production, Nuuly
"Creative Force has been a game-changer for SanMar. It has empowered us to be more data-driven, improved our in-house efficiency, and helped us make better, more informed decisions."
Charisse Kennedy
Manager of Studio Operations, SanMar
"We've established our reputation as a studio by being flexible and accountable with our clients. Creative Force lets us maintain those virtues while saving us so much time."
Torsten Orendt
Founder & CEO, Orendt Studios
Built to meet the highest data protection and compliance standards. SOC 2 Type II certified, aligned with the EU AI Act, with encryption at every step. Security shapes the platform end to end.
“Coming from a studio, I understand the day-to-day friction your creative teams face. That shared experience is exactly where every conversation and partnership starts.”
Tierney Morgan
Head of Customer Experience, Dreem
“With ten years as a photographer and studio manager, studios I onboard don't have to explain their world. They're talking to a fellow studio nerd.”
Billy Yarbrough Jr.
Technical Account Manager
“Nine years running e-com studios, including BESTSELLER. Now I build the product I wish I'd had back then.”
Adam Fedorowicz
Product Manager
“I onboard studios because I came from one. The questions you're about to ask, I've already asked myself. And answered, over seventy times since.”
Max Brunon
Lead Technical Account Manager
“Fifteen years in production, and at Creative Force since the early days. Whatever your studio is up against, I've probably seen another one work through it.”
Matthias Svärd-Farenholtz
Senior Director of GTM Strategy
“Successful change is half system implementation, half understanding operational reality. With real studio management experience, I bring the two together to support teams through the transition.”
Agnieszka Miernik
Customer Success Manager
“When our customers talk about what happens on a shoot, I don't just understand it – I've lived it. That means I can teach our customers with a shared language and experience.”
Jameson Thomas
Senior Support & Enablement Manager
“I've sat inside studio production, planning and creative ops, and as a Creative Force customer myself. I know the problem and the product, but never take any studio's unique elements for granted.”
Eva Tjhie
Customer Success Lead