How Creative Force Works
A content creation workflow with Creative Force
Ready. Set. Go.
Style guides in Creative Force are more than creative references for your production teams. They ensure consistency and enforce creative direction by intelligently managing photography requirements, post requirements, and automated file naming – and they appear automatically wherever they're needed throughout production.
Set category triggers for each of your style guides. Whenever product data with a matching category is imported, that product will automatically be assigned the appropriate style guide and workflow.
Automation will do the heavy lifting, while you're in complete control of the production process. Which production types are needed for a certain kind of product? Will the photographer be doing the selects? Should assets go through external or internal post-production? Perhaps both? How many rounds of review should be done and by whom? You can be certain that each product goes through exactly the steps you want it to.
Containers in Creative Force make the process of managing large groups of products much easier. Containers are a set of samples that have been grouped together and can be actioned in bulk.
Containers usually correspond to the physical containers used to store and transport samples in your studio, like boxes and clothing rails.
For example, you can move a container of products from one location to another by scanning the container label, rather than having to scan each individual sample in the box.
You can choose to be made aware of any or all of the following exceptions.
- Already checked in
- Already checked in (different sample size)
- The product is in production with the ability to define specific workflow steps
- Sample has defined property value
- Product is still in production
By maintaining a styling wardrobe in Creative Force, teams always have a record of the items in the image. Users can also pre-style a complete outfit and load it into the platform, giving prep teams a way to make sure the product and wardrobe are on the right set at the right time.
Outfits are built around a primary product, with other samples in the outfit recorded as secondary products for the asset. This information is stored in Creative Force and can be used in metadata fields, asset naming, and in generating reports.
Creative Force has a seamless integration with Capture One, which offers the fastest tethered shooting in the industry.
- Session Controls: Enforce file naming conventions for every shot.
- Backup Assistant: Ensure files are retrievable with accurate file naming and secure data backup.
- Reversible Crop: Transfer full-size image files, including cropped pixels, with “undo” abilities.
Stream photography allows images to flow effortlessly from the studio set into Creative Force production in real-time.
- Minimize mouse clicks
- Enhanced barcode scanning
- Auto-maps files to style guides
- Auto-transfers files to production
No more missing images or misnamed files.
Creative Force is powered by Style Guides and Workflows which route assets through the production process. Assets are automatically advanced to the next step as tasks are completed, while the status of the product is updated in real-time.
Creative assets are automatically uploaded and stored in the cloud, so your team members won’t have to worry about renaming or transferring files during production. In addition, a copy of the asset is saved at each step of production and review.
Once selects have been made, retouching is done, and final assets have been generated, Creative Force automatically names files according to your preset naming conventions and delivers them to their final destination.
- Production tracks throughput across tasks and team members
- Cycle Time breaks down how long tasks are taking, quantifying overall efficiency
- Edit Reasons provides insight into common feedback patterns across all written content
Creative Force handles your final selection and review processes within the platform, without the need for disconnected emails and separate project management platforms.
There are no copies, no low-resolution proofs, and no cloud-based folders full of non-selects to dig through. Your team is always working with assets and sample records in a way that allows them to quickly reference a product’s journey from check-in to final delivery.
Creative Force makes it easy for key stakeholders to select images, provide in-context visual feedback to your retouch teams, and approve final assets with the click of a button.
The relevant team is automatically notified by Creative Force that more work may be required for that product.
Images and videos are immediately visible as they’re captured, so you can search, view, and review assets in real-time. A visual version history provides transparency and enables optimization throughout production.
Create and save your preferred views based on advanced and accurate filtering, and easily print contact sheets from specific selects or full search results.
Invite anyone with an email address, from an agency to the CMO, to review and approve assets before delivery. No Creative Force account is required.
You can set up as many vendors as you like, and setting up multiple vendors allows you to use the right vendor for each job. For example, if you prefer one vendor for on-model work and another vendor for tabletop work, simply set up those respective workflows to route to your preferred vendor.
When a retoucher picks a task in Creative Force, the extension loads all the images for that task in Photoshop. The retoucher will also see retouching instructions and output requirements in a side panel.
Creative Force automatically checks image requirements and warns the retoucher if they are not met.
Trusted by the world’s top brands
Why top studios pick Creative Force
High-volume content production comes with its fair share of obstacles. Only Creative Force eliminates key complexities at every stage from vendor request to asset delivery.
Eliminate time-wasting manual tasks
Goodbye repetitive, error-prone tasks and outdated spreadsheets. Hello automated file handling and workflows.
Manage production, not problems
Extensive integrations and intuitive collaboration tools let your team focus their creativity where it belongs.
Better content online, faster
An intelligent and collaborative production flow dramatically reduces your studio lead time.
Works with your existing software
Our intuitive UI merges seamlessly with the software you're already using – like Capture One, Photoshop, and Slack.
Built to handle production at scale
A thousand products or a million – with Creative Force you scale your throughput, not the complexity.
Make data-driven decisions
Data is captured throughout production and formatted into actionable reports to improve studio operations.
Ready to see Creative
Force in action?
Talk with one of our experts to learn how you can empower your teams to work faster, deliver superior results, and simplify eCommerce content production.
- Deliver assets on time, on budget, and on brief
- Reduce time-to-market
- Increase operational visibility
Frequently Asked Questions
How does Creative Force work?
To simplify things a bit, Creative Force enables and elevates what we call flow production – a collaborative and continuous way of producing content at scale, where assets are moved individually through the many stages of production, as soon as they're ready.
This is in contrast to traditional batch production, where a single production stage is completed for all assets before they advance to the next step. Flow production eliminates bottlenecks and hold-ups, and Creative Force supercharges that concept with automation, metadata enrichment, integrated review tools, and so much more.
How is Creative Force different?
Let's first differentiate between studio software and studio management software. Creative Force is studio management software that optimizes the processes around specific areas of studio operations, like sample management or post-production management – in some cases by integrating directly with studio software your team uses daily, such as Capture One or Photoshop.
Other studio software solutions do a fine job of solving problems within particular, well-defined areas of operation. But only Creative Force takes a holistic approach to studio operations and provides the tools to effectively increase productivity and visibility across the entire content creation process.
Who can use Creative Force?
Creative Force is built to meet the needs of brands, retailers, and commercial studios engaged in high-volume content creation for eCommerce or editorial projects. If you work professionally with any of the above, chances are you'd see remarkable improvements to your workflows with Creative Force.
Every team from studio intake to styling to capture to post-production and beyond will benefit from the extensive workflow automation, increased production visibility, and many collaboration tools.