Creative Force accelerates global growth with Monterro's largest-ever new platform investment

HOLSTEBRO, Denmark, 13 August 2026 — Monterro, the Nordics’ largest B2B software investor, has acquired a majority stake in Creative Force, a Danish software company building the operating system for large-scale commercial content production. Creative Force is among the companies turning AI into a concrete advantage for the world's largest brands and retailers, running traditional and AI-generated content production through a single platform. This investment is Monterro's largest to date and marks a significant step in the company's expansion in the Nordic and Northern European market.

Creative Force enters this partnership on the back of several years of strong, profitable growth. With Monterro now joining as majority owner, the company is now even better positioned to continue its global growth. 

Creative Force has spent the past seven years building a genuinely differentiated platform. The company helps global brands and retailers manage the end-to-end complexity of getting a product ready for sale online, from sample handling and photography to content editing, copywriting and delivery across every sales channel. For large brands and retailers, that means handling thousands of files every week. Creative Force brings the entire process into one place, automating what was previously a heavy, manual undertaking. The result: fewer errors, lower costs and shorter time-to-market. And as AI becomes part of how content is produced, Creative Force runs both traditional and AI-generated content through one single workflow.

The company was founded in Holstebro, Denmark, in 2019 and today has a global business with approximately 160 employees across three continents. Customers include Tommy Hilfiger, Calvin Klein and Bestseller. 

"The size of this investment reflects the potential we see in Creative Force," said Nils Olsson from Monterro, who joins as Chairman of the Board. "Together, we have a clear ambition to accelerate growth and strengthen Creative Force's position as the leading global operating system for commercial content production. We're impressed by what the team has built, and by how they've integrated AI in a way that's already a material driver for their customers."

As AI continues to reshape how brands develop, present and manage their product content, Creative Force is well positioned to capture that shift. When the cost per product image or video falls and personalisation at scale becomes the norm, the volume of content brands need to manage increases significantly. Creative Force's orchestration platform is built for precisely that environment.

"Creative Force has grown into a global business because we built the platform that the world's largest brands have been missing. With Monterro's operational experience and capital behind us, we are accelerating our growth investments further, particularly in AI integration, which is already an important factor for our customers," said Thomas Kragelund, CEO and co-founder of Creative Force.

About Creative Force

Creative Force was spun out of Danish tech company Pixelz in 2019 by serial entrepreneurs Thomas Kragelund and Tejs Rasmussen, who serve as CEO and CTO, respectively, and continue to lead the company under the new ownership. Founded in Holstebro, Creative Force is today a global business with approximately 160 employees across three continents. Revenue has grown by over 50% in the past year alone, driven by strong organic growth and strategic acquisitions. The company generates more than DKK 100 million in annual recurring revenue and is profitable.

Creative Force helps brands manage the complexity involved in getting a product ready for sale online, something that requires far more than a photo. Samples must be ordered and handled, photo and video captured for each product, content edited, copy written and translated, and finished files delivered to every sales channel. For large brands, that means thousands of files to be handled every week in heavy manual processes. Creative Force brings the entire process together in one place, enabling product and content teams to manage the complex journey from product sample to online publication far more easily. The result: fewer errors, lower costs, and shorter time-to-market. And as AI becomes an integral part of content production, Creative Force orchestrates both traditional and AI-generated content within the same workflow, with the same quality control and delivery. Learn more at creativeforce.io.

About Monterro

Monterro is the Nordics’ largest hands-on software growth investor. Our mission is to turn Nordic B2B software companies into market leaders – by contributing our time, experience, know-how, and networks. And yes, we provide capital too. We are former founders, entrepreneurs, and executives of software companies who now support our portfolio companies in all aspects of growth, including AI-enabled transformation across product, development, and operations. By investing our own capital, we are personally committed to our mutual success. Monterro is headquartered in Stockholm with offices in Oslo, Copenhagen, Helsinki, and our own software development centre in Hanoi. Learn more at monterro.com.