Inside the Creative Force OS. A single system for every stage of content production
Platform overviewInside the Creative Force OS
Creative Force holds every part of the operation, from the first shot list to the last asset shipped. The whole studio lives inside it as one single workspace for all production.
Plan
Pre-production is where shoots win or lose the day. Every decision in Creative Force becomes workflow logic: the plan is the recipe, driving every step from sample check-in to delivery.
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Every sample tracked from check-in to check-out. Barcodes link it to its workflow. Scan to check in, update location, or trigger the next step.
Brand rules become workflow logic, applied at every stage, checked automatically.
Custom workflows with conditional logic at every step. Visual builder, no developers required.
Care labels, composition, color, fit and more extracted at sample check-in, following the product downstream.
Studio scheduling with talent and crew scheduled together. Availability requests and confirmations are handled in a dedicated booking portal.
Vendor-provided imagery routed, tracked, and validated alongside in-house production, by the rules you set.
Capture
Both sides of modern capture live in one platform. Studio shoots, AI generations, and the hybrid work between. All flowing to the same next step.
Scanning the outfit brings up the exact product on the photographer's screen, alongside the shot list and reference images.
Categories, colors, materials, and sizes inferred at capture. All the tags travel through the workflow.
Lookbooks, seasonal editorial, and campaign shoots with workflows customized to how editorial actually runs.
Upload one or more product images, describe what you want in plain language, and Dreem's chat agent produces it. From on-model shots to lifestyle to video, you direct, pose by pose.
Choose from 400+ models, or build your own: digital twins of real people and synthetic talent. Keep a pool of approved, on-brand faces, consistent across every campaign and market.
Set your lighting, background and colourway, then save it as reusable art direction. Talent direction is coming soon, with the same control over pose and expression.
Pull products and style guides from Creative Force, generate in Dreem, and send assets back through the same QC as your studio work. Start with either; connect when you're ready.
Post-production
Every asset moves through retouchers, AI tools, reviewers, and approvers in the same workflow, with a full audit trail from capture to delivery.
Assets routed to the right retoucher or vendor. Markup and instructions travel with the file.
Product descriptions generated against your style guide and product attributes.
Approval chains follow your workflow logic. Side-by-side comparisons, phased selection, rejection loops with markup.
Every AI action logged. C2PA-compliant watermarking and provenance built in.
Bria, Photoroom, Cloudinary, Cutout, Gemini, FAL, and more plug in as workflow steps, alongside connectors you build yourself.
Turn stills into short videos with Veo 3.1 and Kling 3, right inside the same workflow.
Delivery
Delivery is the moment production reaches the PDP, the campaign, the marketplace. Creative Force handles the specs, the routing, and the visibility.
Every asset versioned and searchable, with contact sheets, comparisons, and version history. One home for the whole library.
Channel- and market-specific specs applied per asset, delivered to PIM, DAM, FTP, or file storage.
Real-time production status, custom dashboards, and alerts, with every asset's status visible across teams.
The platform end-to-end
Your product data enters from the stack you already run: PIM, PLM, analytics, whatever's in place. The platform contextualizes it once. Humans and AI produce through one workflow. Finished assets deliver to your destination systems. Thousands of SKUs a month, nothing lost between stages.
Why Creative Force
Thousands of SKUs move through one tracked workflow. More channels, more markets, no more spreadsheets or people.
“Over the course of the last six years, Creative Force has significantly improved our operation and allowed us to grow exponentially with very little resistance.”
Program Manager, Columbia Sportswear
Columbia Sportswear, Tommy Hilfiger, Calvin Klein, Nuuly, Suitsupply, Aldo, SanMar, Selfridges, Bestseller, Boohoo, Orendt Studios, and The Line Studios run production on Creative Force.
Kelvin ties the camera to Creative Force. Scan the outfit, see the exact product, shot list on-screen. What used to require a dedicated digitech runs on one app.
“Creative Force has really become the digitech, and that's enabled photographers to operate on their own. It saves a lot of money throughout the years, as much as we shoot.”
Sr. Photography Manager, Columbia Sportswear
PDP work and editorial each get their own dedicated workflow, built for how each actually runs. Both share the same product data, brand rules, and asset library.
“It provides a clear overview of the shooting process from samples check-in to retouch. End to end process into one system.”
Operations Manager, PVH Studios
Dreem is built in. Bria, Photoroom, Cloudinary, Gemini, FAL, or your own model plug in as workflow steps. Swap generation tools without rebuilding your process.
20+ Native integrations
Capture One, Adobe, Akeneo, Bynder, Box, Amazon S3, Google Cloud, Shopify, and more, connected out of the box. Not another tool to maintain. The layer that ties your existing stack together.
Can you create a visualization that shows me how many products in Creative Force this quarter have been created, completed, remain in progress, versus have not yet started?
Here's the picture for Q3 so far: 35 products have been created in CF Merch since July 1.
The platform speaks MCP. Claude, ChatGPT, Copilot, or your own agents read production data, brand rules, and approval history directly. No export, no integration project.
The same brand rules, approval chains, and delivery specs on every asset, regardless of how it was made. Every AI action logged, every approval on the record.
“Now there's one guideline, and we all follow it.”
Bestseller
MCP Server for external AI, C2PA provenance, Fal and Adobe connectors, Kelvin 6.0, and dozens more shipped in the first nine months of the year. Every release note published in the open.
SOC 2 Type II. MACH Alliance. C2PA-compliant AI provenance. The certifications your IT, security, and legal teams already require.
A decade inside enterprise content production went into this platform. Built for problems that only show up at scale, by people who lived them.
“With ten years as a photographer and studio manager, studios I onboard don't have to explain their world. They're talking to a fellow studio nerd.”
Technical Account Manager, Creative Force
Every product carries its brief, variants, performance, and QC patterns. The more you produce, the sharper Creative Force gets about your standards. Twelve to eighteen months in, that context is a gap a new tool can't fill.
“I can log in and pull data on everything we shot for a particular brand years ago. It's night and day from what we had before.”
Studio Operations, SanMar
