Inside the Creative Force OS. A single system for every stage of content production
Platform overview
Get more
Wherever your studio pushes production, Creative Force goes deeper. Take it as far as you need.
Product descriptions produced alongside visuals, on your style guide and product data.
Automate the flow from Premiere Pro to delivery, versioned end to end.
Workflows built for lookbooks, seasonal shoots, and multi-product campaigns.
Route vendor uploads through the same QC and approval as in-house work.
AI reads the asset and applies category, color, material, and size.
Care labels, composition, and country of origin captured at sample check-in.
Closed beta
Dreem is our native AI generation engine. It's currently in closed beta with a small group of partners. We work closely with each partner to shape the product to their workflow from generation quality to review, governance, and delivery inside Creative Force.
If your studio is exploring what AI can do for content production and you want to shape a tool built for it, apply below.
Twelve departments, one platform
Columbia's Whirlibird studio has run production on Creative Force for years, across four brands and every stage of the pipeline. Each department tells its part of the story.
“The great thing about the tool is that it keeps evolving and getting better. But that doesn't happen without an organization that's willing to listen to their clients.”
“Over the course of the last six years, Creative Force has significantly improved our operation and allowed us to grow exponentially with very little resistance.”
“Creative Force has really kind of tied multiple aspects of production into just one interface. This is the main pipeline for how we handle everything.”
“The outfit sheet gets scanned in. Once you scan in the product, it will give you what is in the outfit. Especially when you have somebody that's new, chinos look a lot like chinos.”
“I don't have to think about the project management aspects of what we do. I can just really focus on being the best creative possible.”
“I don't think we'd be able to handle the same volume that we're capable of now without Luma. File management, server backups, tracking, progress — all a thing of the past.”
“It is amazing to see a workflow tool touch every aspect of a studio — from production, from ops, from photography, art direction, project managing. It really does go through our whole studio.”
A walk-through of Whirlibird Studios with every team, every department, in their own words.
