How Stitch Fix Scaled Creative Operations Through Smart System Integration
What you'll learn
- How Stitch Fix connected Creative Force and Orange Logic to automate image and data handoffs across production and asset management
- How a lean creative operations team implemented these tools with minimal engineering resources using low-code workflows and vendor guidance
- How Stitch Fix is piloting Vendor-Provided Imagery (VPI) at scale, integrating it into their post-production, QC, and DAM processes for efficiency and flexibility
- How clean metadata and structured workflows support downstream use cases like PDP enrichment, styling emails, and rights-managed marketing assets
- How AI is being applied in practical, non-generative ways such as label scanning to automate product data entry and power PIM integration
- What to look for in tech partners and platforms when building a future-ready creative operations stack that supports growth without adding complexity
As Stitch Fix has grown and expanded its offerings, so too have the demands on its creative production team. In this session, Sarah Cervinski, Director of Creative Operations at Stitch Fix, shares how her team built a more connected and scalable production pipeline by integrating Creative Force with Orange Logic.
She will walk through how the team modernized their workflows to reduce manual steps, improve data flow, and better support content demands across e-commerce, personalization, and marketing. You will also hear how Stitch Fix is exploring new ways to apply AI, including product label scanning and vendor-provided imagery (VPI), while keeping systems flexible and collaboration cross-functional.
Whether you are part of a studio, DAM team, or creative operations group, you will walk away with practical insights into building a tech stack that scales with your business.
Speakers