Watch on-demand

AI in Action: How to Use Midjourney to Unlock Human Creativity

60 min
Juliana Vail
Juliana Vail by Creative Force
Nathan McDowell
Nathan McDowell

What you'll learn

  • How AI can help in conceptualizing and executing creative projects
  • Explore real-world use cases and examples of AI-generated outputs using tools like Midjourney
  • Understanding the capabilities and limitations of AI in creative work
  • Opportunity to interact with AI experts in a live Q&A session
Watch now

How can retailers and brands leverage AI to create product and campaign content?

Join seasoned photographer Nathan McDowell as he shares how AI tools like Midjourney can revolutionize campaign and eComm photography, from ideation to production. He will demonstrate how to develop creative concepts and turn campaign briefs into captivating images using Midjourney.

The session will then transition into an engaging fireside chat as Juliana Vail from Creative Force joins Nathan to explore how AI can serve as both a catalyst for creativity and a mechanism for streamlining content production processes. 

To wrap up, Nathan and Juliana will host a live Q&A all about the intersection of AI and creative.

What to Expect

  • Hands-on Guidance: Gain actionable tips for generating your own AI images
  • Creative Integration: Learn strategies to seamlessly blend AI into your creative processes, enhancing efficiency and innovation.
  • Interactive Experience: The event combines live discussion with highlights from the April 25 Content Studio Connect | Manchester event.

Whether you're a creative director, a content creator, or a studio leader, this webinar will equip you with the knowledge and tools to transform your creative workflow.

Don't miss this unique opportunity to learn how AI can streamline your work, fuel your imagination, and bring your vision to life! 


Juliana Vail
Senior Director of Emerging Tech at Creative Force 

Juliana Vail is an AI expert with 18 years of experience in the tech and fashion industry. At by Creative Force, she works with researchers and developers to build advanced AI solutions for e-commerce content production. Juliana previously held senior roles at Farfetch and, managing creative operations and driving innovation and growth. 

Nathan McDowell
Photographer and Creative at

Nathan McDowell, also known as NattyMac, is an innovative photographer and creative, with over 15 years of experience creating images from concept to post-production for fashion and apparel brands like Boohoo and Cernucci. His diverse portfolio includes e-commerce photography, marketing campaigns, social media content, portraits, and travel stories. 

Juliana Vail
Juliana Vail
Senior Director of Emerging Tech by Creative Force
Nathan McDowell
Nathan McDowell
Photographer and Creative