The New eCommerce Content Roadmap: Creativity, Innovation, & Evolution
Episode 3 of 4
In the first session of our series, we looked at the last year – what we learned and what we’re going to take forward. For our second session, we talked about boots-on-the-ground strategies and systems for content creation.
For our third session in the Future of eCommerce Content webinar series, we looked forward – to what the future looks like for creative + content – from strategy to studio to operations and to marketing and beyond.
Please check out the recording for an exciting discussion on topics including:
Creative exploration — beyond high-volume and campaign content
Keeping the creative in content
The new content creation lifecycle
Budget allocation and the investment in content creation
Emerging technologies & new media
The new consumer connection — brick & mortar vs. digital