The New eCommerce Content Roadmap: Creativity, Innovation, & Evolution

Episode 3 of 4

In the first session of our series, we looked at the last year – what we learned and what we’re going to take forward. For our second session, we talked about boots-on-the-ground strategies and systems for content creation.

For our third session in the Future of eCommerce Content webinar series, we looked forward – to what the future looks like for creative + content – from strategy to studio to operations and to marketing and beyond.

Please check out the recording for an exciting discussion on topics including:

• Creative exploration — beyond high-volume and campaign content
• Keeping the creative in content
• The new content creation lifecycle
• Budget allocation and the investment in content creation
• Emerging technologies & new media
• The new consumer connection — brick & mortar vs. digital
• And much more.