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Episode 3 of 4

In the first session of our series, we looked at the last year – what we learned and what we’re going to take forward. For our second session, we talked about boots-on-the-ground strategies and systems for content creation.

For our third session in the Future of eCommerce Content webinar series, we looked forward – to what the future looks like for creative + content – from strategy to studio to operations and to marketing and beyond.

Please check out the recording for an exciting discussion on topics including:

  • Creative exploration — beyond high-volume and campaign content
  • Keeping the creative in content
  • The new content creation lifecycle
  • Budget allocation and the investment in content creation
  • Emerging technologies & new media
  • The new consumer connection — brick & mortar vs. digital
  • And much more.
Clair Carter-Ginn
Forecast Agency
Amy Strickland
Chief of Staff, Marketing
Sam's Club
Terence Mahone
Senior Manager, Digital Production Operations
Maxine Fertig-Cohen
Director of Photo Production