The Real State of AI Compliance: What You Need to Know Now (and What's Coming)
What you'll learn
- What actually counts as AI use you have to disclose, and where editing ends and generating begins
- How to prove and track what AI touched an asset, using content credentials (C2PA) and metadata
- When a visible watermark is genuinely required, and when a machine-readable credential is enough
- How to weigh digital twins against synthetic models, and who owns the likeness
- The governance questions to ask of every AI tool: where your data goes, who owns it, and what's approved
The Deadline Is Real. The Rulebook Isn't Finished.
As of August 2, the EU AI Act's transparency rules are in effect, and the US isn't far behind. If AI touches your product content, and it probably already does, disclosure is becoming an obligation, not an option. But much like the early days of GDPR, the fear is running ahead of the clarity: the deadline is here, yet what actually counts as compliant is still being worked out.
This session closes that gap. Eugene Fisher (Creative Force) and Ryan Brown (Dreem) will walk through where things really stand, what we interpret the rules to require, and the best practices we're seeing, no hype, no scare tactics.
The Five Questions Every Studio Is Asking
They fall into the three areas that matter most, and for each we'll cover what the legal landscape looks like, how we address it in Creative Force, and the best practices we're seeing from teams like yours. Tracking and transparency: proving what AI did to an asset. Virtual models: the likeness and rights calls behind digital twins and synthetic talent. Governance: knowing where your data goes, who owns it, and which AI tools are approved for production.
What You'll Walk Away With
You'll leave with a clear read on where the rules actually stand, what's possible in production today, and a practical checklist to act on, clearer, not more overwhelmed. We'll be straight about what's settled and what the courts still haven't decided, and share how we and the studios we work with are approaching it. There'll also be time for your questions.
Speakers