Creative Force and Looklet Partner to Streamline eCommerce Content Production
The technology partnership enables fashion retailers and brands to bring eCommerce products to market faster by combining simplified workflow management and automated on-model imagery
SAN FRANCISCO, April 11, 2023 – Creative Force, the leading studio workflow software for eCommerce content creation, today announced a partnership with Looklet, a powerful solution that automates on-model fashion imagery for retail. Together, the companies will enable fashion retailers and brands to streamline their eCommerce content creation process by integrating Looklet’s automated model solutions into Creative Force’s studio workflow for a centralized production experience.
The partnership between Creative Force and Looklet will deliver a suite of benefits to clients across the fashion industry. Looklet enables fashion retailers to create consistent high-quality product images without the need for elaborate photoshoots or models. Combining a simplified and cost-efficient studio workflow alongside an easy to use styling software with built in diverse model library, Looklet drives down topline costs and offers a personalised shopping experience.
By adding Looklet to the Creative Force workflow, retailers and brands will enjoy a seamless, centralized eCommerce content production experience. Customers will be able to follow end-to-end production progress, as well as track specific events, run detailed reports, and speed up their entire production with extensive file and workflow automation.
"In today’s market, teams in high-volume content creation are being called on to do more with their existing teams. This partnership enables our mutual customers to manage all their production tasks in one platform, increasing productivity and decreasing time-to-market,“ said Tejs Rasmussen, Chief Technology Officer at Creative Force.
"With this partnership, we are bringing together two powerful solutions that will revolutionize how the fashion industry creates and manages visual content," says Adam Berg, Chief Executive Officer at Looklet. "We believe that our combined product will set a new standard for innovation, efficiency, and personalization in the industry."
For more information about this partnership, please visit: https://www.creativeforce.io/partners/looklet
About Creative Force
Creative Force is a powerful and intuitive end-to-end workflow platform that enables retailers, brands, and commercial studios to scale creative production and increase efficiency to deliver high-quality eCommerce and editorial assets faster, without increasing headcount.
Our fully integrated, cloud-based platform provides a single source of truth for all creative assets, through every step of production, giving studio managers and creative teams unparalleled visibility and control. Specialized tools for capture and post-production teams create a seamless workflow experience and make onboarding new team members easy. This, along with extensive workflow automation, sample management, vendor management, contextual collaboration, and a cloud-based production DAM, is why Creative Force is the workflow platform of choice for high-volume eCommerce content creators globally.
Looklet is a cutting-edge technology solution for eCommerce fashion imagery developed by fashion and advertising veterans. Using custom photo studios and styling software, retailers and brands are able to create dynamic merchandising using real models without sacrificing quality. Looklet provides a photo solution for fashion e-commerce players without requiring models or photographers. In addition to streamlining in-house production workflows, Looklet saves retailers and brands 30-40% yearly on production costs, halves time to market and doubles daily production output.