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A New Chapter for ShotFlow

ShotFlow joins Creative Force

Creative Force acquired ShotFlow in October 2025. Two teams, one focus: more visibility, control, and efficiency in content production. ShotFlow customers keep the same platform and the same support, now backed by Creative Force's global resources.

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Creative Force acquired ShotFlow on October 31, 2025.

ShotFlow and Creative Force

The acquisition brought ShotFlow's team, industry experience, enterprise customer relationships, and data-centric approach into the wider Creative Force organization. ShotFlow and Creative Force remain separate platforms, each with its own product experience and customer workflows.

The companies share a belief that better-connected data and processes can help creative teams produce content with greater speed, visibility, and control.

"ShotFlow has always been about making content smarter by automatically enriching every asset with metadata to create context and value. With AI now transforming content creation, joining Creative Force enables us to deliver that vision at scale. Creative Force's strength in process automation perfectly complements our data-first foundation, and together we're advancing a shared mission to help customers evolve their content operations. For our customers, that means one connected system where every asset carries its context from capture to publication, and the volume of AI-generated content becomes an advantage instead of a problem to manage."

Eric Fulmer, former CEO of ShotFlow

“ShotFlow brings a team with deep industry expertise and proven orchestration capabilities, along with a strong U.S. footprint and long-standing relationships with leading retailers and their studio partners.”

Thomas Kragelund, CEO and Co-Founder of Creative Force

Read the original acquisition announcement

 

Exploring content production platforms?

If you are researching software for e-commerce content production today, explore Creative Force.

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Sample Management
Scan barcodes to track and manage product samples at every stage of production, keeping everyone updated in real-time.

Explore Sample Management

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Workflow Automation
Say goodbye to error-prone tasks and outdated spreadsheets. Automation handles files in the background, ensuring they're named correctly, saved in the right format, enriched with metadata, and transferred to the next step in the workflow.

Discover Workflow Automation

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Review & Approval
Reduce rejections and speed up time-to-market. Set up flexible approval processes and provide clear post-production instructions. Invite external stakeholders to approve selections with role-based access control.

Explore Review & Approval

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Production DAM
Access images and videos instantly in the cloud as soon as they're captured. Save custom views with advanced filtering, watch them update in real-time as assets are created, and print contact sheets.

Learn about our Production DAM

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Integrations & API
Connect your existing tech stack with industry-leading integrations with Capture One, Adobe Photoshop, PIMs, DAMs, and more.

View integrations

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Trusted by LEADING RETAILERS
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Have Questions for the ShotFlow team?

You can reach us at:

support@shotflow.com (for clients that need assistance)

hello@shotflow.com (for all other inquiries)


Connect your existing tech stack

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Partnerships and integrations with industry-standard software and vendors.

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Force in action?

Talk with one of our experts to learn how you can empower your creative teams to work faster, deliver superior results, and simplify creative content production.

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  • Consistently deliver higher-quality content on time and on budget
  • Reduce time-to-market
  • Increase operational visibility