HOLSTEBRO, Denmark, and ATLANTA, USA — November 6, 2025 — Creative Force, the leading platform for content production in modern e-commerce operations, today announced the acquisition of ShotFlow, the enterprise studio management platform. The move combines Creative Force’s AI-powered automation and workflow technology with ShotFlow’s data-centric expertise and orchestration capabilities to create a connected ecosystem for large-scale, intelligent content production.
Building the Operating System for Creative Production
The acquisition lays the foundation for a unified platform that spans the entire e-commerce content lifecycle, orchestrating every stage from pre-production planning and on-set execution to post-production, review, and delivery. Retailers gain a single source of truth for creative production data, enabling faster workflows, richer metadata, and greater scalability across every step of the visual content supply chain.
“ShotFlow has always been about making content smarter by automatically enriching every asset with metadata to create context and value,” said Eric Fulmer, CEO of ShotFlow. “With AI now transforming content creation, joining Creative Force enables us to deliver that vision at scale. Creative Force’s strength in process automation perfectly complements our data-first foundation, and together we’re advancing a shared mission to help customers strategically evolve content operations in the age of AI.”
“The acquisition of ShotFlow marks an important step in realizing our vision of becoming the operating system for creative production,” said Thomas Kragelund, CEO and Co-Founder of Creative Force. “ShotFlow brings a team with deep industry expertise and proven orchestration capabilities, along with a strong U.S. footprint and long-standing relationships with leading retailers and their studio partners, that complement Creative Force’s strengths in scalable process automation, AI-driven product vision, and operational excellence. Combined, we’re building a platform that manages creative work from concept to commerce—creating the core infrastructure for content creation in retail.”
Strengthening Market Leadership
This acquisition strengthens Creative Force’s role as the foundational technology for creative operations, consolidating market leadership, expanding its U.S. footprint, and accelerating innovation across the entire content lifecycle. The ShotFlow team will continue operating within Creative Force, ensuring a seamless experience for current customers and accelerating joint innovation to deliver even greater efficiency and value for retailers.
