Creative Force Joins MACH Alliance: A Step Towards Innovation

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Creative Force Joins The MACH Alliance

Today marks an exciting day for Creative Force, as we are thrilled to announce that we have officially joined the MACH Alliance. Standing for Microservices based, API-first, Cloud-native SaaS and Headless, the MACH Alliance is a not-for-profit, vendor-neutral community of industry professionals that advocate for open, interoperable, and composable technological architecture. They have become a standard by which many define "best-in-class" technologies.

Our membership in the MACH Alliance is a testament to the fact that the Creative Force platform meets rigorous standards. This affiliation not only validates our commitment to excellence but also assures our partners and customers of the quality and reliability of our platform. As MACH members, we will continue to push ourselves and our partners to lead by example with modern, flexible, and forward-thinking technology.

Creative Force has always valued connectivity and openness as core principles. Our acceptance into the MACH alliance validates that we have attained the high standard we've set for ourselves. We look forward to partnering with the MACH community to offer our customers the most advanced, extensible, and best-in-class technology solutions available.

Why Does the MACH Alliance Matter?

Technology is constantly evolving. In the last few years, there has been a significant increase in productivity and process improvements in e-commerce and editorial content production thanks to AI automation, 3D content management, and other technological advancements. As these inevitable jumps in capabilities occur, there is always a question about whether they will integrate with existing technologies to enhance the end-user's tech stack… or disrupt it.

The MACH Alliance is more than just a collection of like-minded companies. It's a community that believes in the power of collaboration and open innovation. By joining forces with the MACH Alliance, Creative Force is committing to a future where technology is not a barrier, but a tool that empowers businesses to thrive.

Our approach to integrations has always been API-first. With this approach, Creative Force can connect with any technology our customers use without limitations or restrictions. While it may appear to be a minor issue, we have encountered many customers who use closed-off, legacy systems that make it challenging to integrate with other technologies. As a result, they fall years behind what they and their creative teams could accomplish.

Beyond just our integration structure, Creative Force has thrived as a cloud-based SaaS solution since day one. We've built our architecture to provide a Headless experience, meaning the frontend experience is decoupled from the backend data. It is vital to have a decoupled experience to manage customer content flow through our product effectively, from capturing content from applications like Capture One to sending and receiving images from retouching programs such as Adobe Photoshop.

What's Next?

Now that Creative Force has joined the MACH Alliance, we are excited to start building partnerships with others in the community to further champion these principles across technologies in the content management space. 

Want to discuss MACH and how we can help your organization? Contact us today!