Image to Video: Transform Still Imagery into Motion
The Challenge: Retailers and content studios often struggle to create video content at scale due to the high cost, time investment, and coordination required for traditional video shoots. This limits their ability to meet the growing demand for video content that boosts product discovery and sales.
The Solution: Image to Video uses advanced generative AI to transform existing product images into dynamic video content, automatically and at scale. It enables retailers to produce consistent, high-impact videos quickly and cost-effectively, without the need for additional shoots.
Video sells. But producing high-quality video content for every product in your catalog? That’s historically been expensive, time-consuming, and logistically complex. So many retailers don’t do it. And that means they’re missing out.
Image to Video changes that. It takes the imagery you already have (on-model shots, flat lays, post-processed PDP assets) and turns them into short, high-impact product videos in minutes. No cameras. No color grading or post-production. No separate video lights and sensors to calibrate. No reshoots. No additional production cost. Just great-looking video content, created automatically.
The idea is simple: do more with the assets you already have. You’ve already invested in high-quality stills. Why not get motion content out of them, too?
Image to Video works with the best available generative AI models. We adapt and optimize these models to make them production-ready, so teams can create high-quality motion content without worrying about setup, tuning, or model changes. You define the parameters: duration, aspect ratio, and even the style or motion. Then let the system do the rest. It’s fast, flexible, and built to scale, whether you're creating one video or a thousand.
The best part? It fits seamlessly into your existing content workflows. No need to rethink your studio setup or train a team of motion designers. Just drop it in and start generating video assets that are consistent, brand-safe, and ready for PDP pages, marketing campaigns, or social.
Image to Video gives retailers the ability to do what was previously out of reach: produce motion-rich e-commerce content at scale, without scaling production.