STOCKHOLM, Sweden and HOLSTEBRO, Denmark — September 15, 2025 — Profoto, the world leader in lighting solutions for video and stills, and Creative Force, the leading content production platform for modern e-commerce studios, today announced that they will bring together the best of two industry standards — creating an even stronger value for studios, brands, and creative service providers worldwide. As part of this collaboration, Creative Force is taking over the development of ProStudio Workflow, Profoto’s software for managing high-volume creative assets.
Through this collaboration, Profoto and Creative Force will work together on studio solutions tailored for fashion brands, e-commerce leaders, and high-output creative teams. With Profoto’s best-in-class lighting solutions — strobes, LEDs, automation, and limitless light-shaping tools — combined with Creative Force’s AI-powered workflow expertise, the partnership empowers customers to produce content faster, more consistently, and at scale.
Powering Studios with Global Expertise and a Shared Vision for the Future
"Studios need more than just individual tools; they need orchestration,” says Thomas Kragelund, CEO of Creative Force. “That orchestration starts with exceptional capture, and lighting is a critical part of that input. Together with Profoto, we’re creating the connected studio: an intelligent system where image quality and AI-powered workflows drive scale, speed, and consistency — laying the foundation for hybrid human-and-AI workflows that will 10x production capacity over the next three years.”
Looking ahead, this collaboration lays the foundation for deeper integration across studio workflows — with the potential for connected studios, intelligent asset flow, and coordinated content creation across formats and channels.
“High-volume e-commerce studios are asking for more integrated and efficient systems to help them create converting content, faster,” says Anders Hedebark, CEO of Profoto. “By focusing on what we do best – reliable lighting solutions – and partnering with a global leader in workflow software, we can deliver even greater value to our customers. One plus one truly equals three. Customers benefit from a seamlessly integrated studio environment, built for the speed and scale of modern content production. Together we’re providing you with the studio of the future.”
