The Real State of AI in Creative Production: What’s Working, What’s Not, and What’s Next
What you'll learn
- How teams are applying AI in visual production, asset management, and workflow automation
- Where generative tools fall short, especially around QC, consistency, and creative control
- How studios are testing tools like virtual models and AI-generated image-to-video, and what they’ve learned
- Emerging roles like Creative Technologists and their place in the future studio
- Real AI roadmaps: what’s working now, what’s coming next, and what’s not ready yet
- How studios are balancing efficiency with brand authenticity at scale
- Lessons from early adopters and what they’d do differently
Creative operations teams are investigating the opportunities for AI to streamline production, expand output, and improve customer experience, but most are still in the test-and-learn phase.
In this live panel discussion, hear from leaders at Hugo Boss, The Line Studios, and McCann Worldgroup as they share how AI is beginning to reshape creative operations. From early-stage experiments to emerging use cases, you’ll get an honest look at what’s delivering value now, what still feels clunky or inconsistent, and how teams are preparing for what’s next.
Whether you're considering AI for hybrid workflows, exploring image-to-video tools, or rethinking how roles like Creative Technologist fit into your org, this session offers a pragmatic, behind-the-scenes view of AI in action (and in progress).
Speakers