In the fast-paced world of creative operations, it’s essential for businesses to have sufficient production capacity to deliver content on time, on brief, and on budget. However, it is hard to quickly scale staffing and processes to meet changes in demand.
Our powerful learning platform, the Creative Force Academy, teaches new users everything they need to get to work right away. The best part? They don’t need to learn the entire platform; they only need to learn how to use the section of the platform relevant to their role.
We have specialized learning tracks for art directors, photographers, retouchers, and more that only take a couple of hours to complete.
Creative Force makes it easy to communicate and coordinate with external vendors and clients. It’s simple to set up new post-production vendors in Creative Force with our direct integrations with leading providers or via FTP. Creative Force automatically hands off files to the vendor and routes the finished work for quality control checks.
Brands and clients with unique workflows can be segmented into distinct “clients" in Creative Force. This grants client-specific users access only to style guides, workflows, and files that pertain to that brand. Best of all, you can add new clients with only a few clicks, with no support necessary from Creative Force.
Creative Force centralizes all production tasks into one platform, including the ability to manage multiple studios and locations.
With all this data, teams can understand their studio’s capabilities and plan everything from where shoots are, when they are, the quality of output from them, and then scale output by using this information during production planning.
With Creative Force, users can focus on the specific task they have to complete. Instead of learning a new process or having to remember what happens next, users simply follow the on-screen workflow provided by Creative Force to successfully accomplish their tasks.
The system will automatically inform the person responsible for the next step in the workflow once the previous step is complete.
No matter if the user is a seasoned professional or someone just getting their feet wet, Creative Force makes their job easier. With automation, each asset automatically moves forward in the production workflow once the previous step is complete, so there is no guessing where to send the file next or the status of a deliverable. Files are automatically named, saved, and routed in the cloud.
Creative direction is served up directly on the platform in the form of style guides. Assets only move forward to the next production step after the previous process is complete, making it very difficult to miss any required steps, shots, or files. There are even automatic alerts if something doesn’t look correct.
If you've ever grappled with the challenges of managing a high-volume eCommerce photo studio using outdated tools like spreadsheets and PDFs, Creative Force offers a helping hand. For studio managers who want transparency, creatives searching for clarity, or anyone who has experienced the inefficiency of waiting for batch processing, Creative Force is your solution.
Creative Force was born from the constant struggle of content studios losing time and money due to daily inefficiencies in their workflows. We discovered that even successful studios were struggling with outdated methodologies, causing numerous issues like:
It became evident that a paradigm shift in studio operations was required. Enter Creative Force, a game-changer for content studios worldwide.
New customers will be personally onboarded and their teams at large will be given access to self-directed learning through the Creative Force Academy. The courses here will introduce users to the groundbreaking approach of Creative Force. They’ll learn about our unique concept of "flow production," where assets continuously move through the creative production process, instead of in batches. This eliminates bottlenecks and streamlines operations, keeping all teams engaged and productive.
Users will also explore the three core applications that underpin Creative Force:
In this short video, CEO of Creative Force Thomas Kragelund introduces Creative Force and shares why "flow production" is revolutionizing creative production.
Learn moreHow does Creative Force work?
To simplify things a bit, Creative Force enables and elevates what we call flow production – a collaborative and continuous way of producing content at scale, where assets are moved individually through the many stages of production, as soon as they're ready.
This is in contrast to traditional batch production, where a single production stage is completed for all assets before they advance to the next step. Flow production eliminates bottlenecks and hold-ups, and Creative Force supercharges that concept with automation, metadata enrichment, integrated review tools, and so much more.
How is Creative Force different?
Let's first differentiate between studio software and studio management software. Creative Force is studio management software that optimizes the processes around specific areas of studio operations, like sample management or post-production management – in some cases by integrating directly with studio software your team uses daily, such as Capture One or Photoshop.
Other studio software solutions do a fine job of solving problems within particular, well-defined areas of operation. But only Creative Force takes a holistic approach to studio operations and provides the tools to effectively increase productivity and visibility across the entire content creation process.
Read more about how Creative Force compares to some alternatives out there →
Who can use Creative Force?
Creative Force is built to meet the needs of brands, retailers, and commercial studios engaged in high-volume content creation for eCommerce or editorial projects. If you work professionally with any of the above, chances are you'd see remarkable improvements to your workflows with Creative Force.
Every team from studio intake to styling to capture to post-production and beyond will benefit from the extensive workflow automation, increased production visibility, and many collaboration tools.
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