Complicated Scaling & Onboarding

In the fast-paced world of creative operations, it’s essential for businesses to have sufficient production capacity to deliver content on time, on brief, and on budget. However, it is hard to quickly scale staffing and processes to meet changes in demand.

Common Obstacles

What's the problem (and our solution)?

It’s time-consuming to onboard new team members
Getting new staff up-to-speed on an individual studio’s unique workflows is a challenging process. It requires a significant ramp-up time for new freelancers and new hires to fully understand all the intricate details and nuances.
Our Solution: The Creative Force Academy

Our powerful learning platform, the Creative Force Academy, teaches new users everything they need to get to work right away. The best part? They don’t need to learn the entire platform; they only need to learn how to use the section of the platform relevant to their role.

We have specialized learning tracks for art directors, photographers, retouchers, and more that only take a couple of hours to complete.

Working with multiple partners is a logistical challenge
Managing relationships with multiple external vendors and clients is a significant communication and collaboration challenge. Keeping track of important project details, timelines, and deliverables across email, text, messenger, Excel, Google Docs, and printed forms, can become an overwhelming and time-consuming process.
Our Solution: Centrally organized platform

Creative Force makes it easy to communicate and coordinate with external vendors and clients. It’s simple to set up new post-production vendors in Creative Force with our direct integrations with leading providers or via FTP. Creative Force automatically hands off files to the vendor and routes the finished work for quality control checks.

Brands and clients with unique workflows can be segmented into distinct “clients" in Creative Force. This grants client-specific users access only to style guides, workflows, and files that pertain to that brand. Best of all, you can add new clients with only a few clicks, with no support necessary from Creative Force.

Don’t have the studio space to fulfill requests
Without proper visibility, many studios don’t have a clear picture of their capacity. And if they’re not sure if they have the time, space, and staff, to complete projects, they won’t be able to use those resources in the most effective way or scale their processes in the future.
Our Solution: Live View of Work Breakdown

Creative Force centralizes all production tasks into one platform, including the ability to manage multiple studios and locations.

With all this data, teams can understand their studio’s capabilities and plan everything from where shoots are, when they are, the quality of output from them, and then scale output by using this information during production planning.

New software has a steep learning curve
When studios use multiple, loosely-connected systems and generic software like Excel, Google Docs, and more, it’s difficult for new users to know and remember the exact steps in place to find what they need, when they need it.
Our Solution: User-Centered Design and Intuitive UI

With Creative Force, users can focus on the specific task they have to complete. Instead of learning a new process or having to remember what happens next, users simply follow the on-screen workflow provided by Creative Force to successfully accomplish their tasks.

The system will automatically inform the person responsible for the next step in the workflow once the previous step is complete.

Misplaced files, unclear art direction, missing production steps
Without a well-documented workflow, both new and experienced employees can inadvertently lose files, accidentally reference old style guides, and miss other important steps when performing their work.
Our Solution: Automation, Style Guides, and Workflows

No matter if the user is a seasoned professional or someone just getting their feet wet, Creative Force makes their job easier. With automation, each asset automatically moves forward in the production workflow once the previous step is complete, so there is no guessing where to send the file next or the status of a deliverable. Files are automatically named, saved, and routed in the cloud.

Creative direction is served up directly on the platform in the form of style guides. Assets only move forward to the next production step after the previous process is complete, making it very difficult to miss any required steps, shots, or files. There are even automatic alerts if something doesn’t look correct. 

A closer look

Our Approach to Onboarding

If you've ever grappled with the challenges of managing a high-volume eCommerce photo studio using outdated tools like spreadsheets and PDFs, Creative Force offers a helping hand. For studio managers who want transparency, creatives searching for clarity, or anyone who has experienced the inefficiency of waiting for batch processing, Creative Force is your solution.

Creative Force was born from the constant struggle of content studios losing time and money due to daily inefficiencies in their workflows. We discovered that even successful studios were struggling with outdated methodologies, causing numerous issues like:

  • Creatives utilizing outdated style guides
  • Lost samples or missing samples on set
  • Inefficient communication regarding art direction
  • Work duplication due to lack of visibility
  • Piecemeal digital solutions that failed to meet needs
  • Inadequate data and insights for studio operations
  • High error rates due to manual processes such as file naming

It became evident that a paradigm shift in studio operations was required. Enter Creative Force, a game-changer for content studios worldwide.


The Creative Force Academy

New customers will be personally onboarded and their teams at large will be given access to self-directed learning through the Creative Force Academy. The courses here will introduce users to the groundbreaking approach of Creative Force. They’ll learn about our unique concept of "flow production," where assets continuously move through the creative production process, instead of in batches. This eliminates bottlenecks and streamlines operations, keeping all teams engaged and productive.

Users will also explore the three core applications that underpin Creative Force:

  • Gamma - The web application and nerve center for photo studios. Here, users can manage style guides, workflows, data, analytics, photo review, and internal QC.
  • Kelvin - Bringing flow production to photographers. It integrates with any capture software, placing all crucial information about a shoot at the photographer's fingertips.
  • Hue - Extending flow production to retouchers. This application integrates with Photoshop to provide all the production information a retoucher might need, right within Photoshop. It also includes an Auto-QC feature, ensuring preset information is adhered to, thereby preventing errors.
Our courses provide a comprehensive overview of the Creative Force ecosystem and how it is revolutionizing high-volume eCommerce digital asset production. With Creative Force, users will reimagine operations, gaining new efficiencies and a level of transparency. Get ready to embrace the new era of creative operations with Creative Force.
HubSpot Video

Feature Focus

Introduction to Creative Force and Flow Production

In this short video, CEO of Creative Force Thomas Kragelund introduces Creative Force and shares why "flow production" is revolutionizing creative production.

Learn more

Questions? Let's ... expand.

How does Creative Force work?

To simplify things a bit, Creative Force enables and elevates what we call flow production – a collaborative and continuous way of producing content at scale, where assets are moved individually through the many stages of production, as soon as they're ready.

This is in contrast to traditional batch production, where a single production stage is completed for all assets before they advance to the next step. Flow production eliminates bottlenecks and hold-ups, and Creative Force supercharges that concept with automation, metadata enrichment, integrated review tools, and so much more.

How is Creative Force different?

Let's first differentiate between studio software and studio management software. Creative Force is studio management software that optimizes the processes around specific areas of studio operations, like sample management or post-production management – in some cases by integrating directly with studio software your team uses daily, such as Capture One or Photoshop.

Other studio software solutions do a fine job of solving problems within particular, well-defined areas of operation. But only Creative Force takes a holistic approach to studio operations and provides the tools to effectively increase productivity and visibility across the entire content creation process.

Read more about how Creative Force compares to some alternatives out there

Who can use Creative Force?

Creative Force is built to meet the needs of brands, retailers, and commercial studios engaged in high-volume content creation for eCommerce or editorial projects. If you work professionally with any of the above, chances are you'd see remarkable improvements to your workflows with Creative Force.

Every team from studio intake to styling to capture to post-production and beyond will benefit from the extensive workflow automation, increased production visibility, and many collaboration tools.

Read some of the many great Creative Force reviews here