The year 2020 accelerated digital transformation more in just 5 months than did the previous 5 years and the rise and dominance of eCommerce in 2020 will be one of many long-lasting effects of the year that wouldn’t end.
So what do the rapid digital transformation and increased investment in eCommerce already underway, by retailers and brands alike, mean for content creation in 2022 and beyond?
To prepare you for the new face of eCommerce and content creation, Creative Force launched a series of three webinars in 2021 (plus a bonus session added!) hosted by creative + studio operations expert, Clair Carter-Ginn.
Over the course of the series, we brought together seasoned experts from global leaders in eCommerce, photo studio operations, and digital-first strategies to share their insights and advice as well as how they planned for the year ahead.
Our panel of seasoned experts from global leaders in eCommerce, photo studio operations, and digital-first strategies explores topics from digital commerce to creative ops, and from studio solutions to seamless strategies.
In this second episode, we focused on how brands and retailers managed content creation, production, and evolution during the pandemic lockdowns, and how that changed budget allocation, workflows, and project planning.
For our third session in the Future of eCommerce content webinar series, we looked forward – to what 2021 looks like for creative + content – from strategy to studio to operations and to marketing and beyond.
In our final session of the series, we’re bringing together studio leaders who represent the outdoor industry and the leading edge of sustainability and consumer engagement for brands and retailers.