Inside the Columbia Studio: A Behind-the-Scenes Tour of How the Columbia Sportswear Team Runs Content Production End-to-End
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What you'll learn
- How a studio shooting ~20,000 products a year plans, resources, and books talent and crew before anything hits a set
- How thousands of samples move through receiving, inventory, prep, and styling without getting lost
- What an end-to-end, capture-to-delivery workflow looks like on set, from photographer to art director
- How post-production, retouching, and video editing stay in sync on a single source of truth
- Where Creative Force replaces the spreadsheets, servers, and handoffs that slow most studios down
Nothing Ships Until Every Team Has Touched It.
Columbia Sportswear's in-house studio shoots around 20,000 products a year across four brands, and at any one time, tens of thousands of samples are moving through the building, each one passing through every team, from the loading dock to the product page.
Keeping all of that coordinated is the hard part, and it's something you rarely get to see another studio solve up close.
Until now.
Jean-Francois Ortiz, Columbia's Director of Photo Studio and Production, has turned the cameras on his own studio and recorded how his team runs it on Creative Force, team by team.
Now, you can watch how it's done.
On September 10th, Sean O'Meara, Creative Force's Head of Community, will premiere the film, and afterward Jean-Francois and Jason Wheeler, Columbia's Operations Analyst, will take your questions live.
From Planning to Delivery
The 35-minute film will follow the work through the building: from the producers planning a season months out, to the ops crew moving thousands of samples to the right set on the right day; from the stylists and photographers on set, to the art directors and editors delivering the finished assets.
You'll see how a studio at this scale keeps every team on the same page, every sample accounted for, and every deadline in sight—all in one workflow.
Speakers