Inside the Columbia Studio: A Behind-the-Scenes Tour of How the Columbia Sportswear Team Runs Content Production End-to-End

Nothing Ships Until Every Team Has Touched It.

Whirlibird Studios, Columbia Sportswear's in-house studio, shoots 20,000 products a year for Columbia, Mountain Hardwear, prAna, and SOREL.

At any one time, tens of thousands of samples are moving through the building, each one passing through every team. From the loading dock to the product page, coordinating it is the hard part, and it's something you rarely get to see another studio solve up close.

Now, you can watch how it's done.

Jean-Francois Ortiz, Columbia's Director of Photo Studio and Production, has turned the cameras on his own studio and recorded how his team runs it on Creative Force, team by team.

And on September 10th, Sean O'Meara, Creative Force's Head of Community, will premiere this behind-the-scenes look, and afterward Jean-Francois and Jason Wheeler, Columbia's Program Manager, will take your questions live.

From Planning to Delivery

Join us for the full 35-minute tour. You'll follow the work through the building: from the producers planning a season months out, to the ops crew moving thousands of samples to the right set on the right day; from the stylists and photographers on set, to the art directors and editors delivering the finished assets.

You'll see how a studio at this scale keeps every team on the same page, every sample accounted for, and every deadline in sight—all in one connected workflow.