We're thrilled to share that Creative Force supports video management. Let's talk about exactly what that means and why it's important for studios today.
Introduction
Many content studios — across fashion, editorial, brand storytelling, and commerce — struggle with fragmented workflows, siloed tools, and manual processes for file naming, organization, and collaboration. Creative Force brings it all into a single, unified platform that works seamlessly with the tools your teams are already using.
While we've always handled end-to-end photography management, we are now bringing the same value to video with our new Cloud Video offering.
What is end-to-end video management?
Simply put, the Cloud Video add-on to Creative Force is your workflow backbone for video content — from pre-production through final delivery — in both e-commerce and editorial contexts.
A simplified version of our end-to-end workflow solution.
End-to-end video flow production includes the following:
- Product Data and Real-Time Sample Management
- Dynamically Created Production Tasks
- With Shoot Requirements and Relevant Workflows
- Production Task Management from Capture through Asset Delivery
- Outfit Styling and Tracking
- Ingest Source Files into Integrated System
- Review Source Files On-Set or Remotely
- Frame-Accurate Markups
- And Instructions for Post-Production
- File Handling for Video Post-Production and Editing
- Automatically-Sourced Color References for Color Matching Video to Photography
- Review or Approve Edits
- With Frame-Accurate Markups and Feedback
- Automated File Naming, Metadata, and Asset Delivery
- Centralized Production DAM / Asset Repository
- Real-Time Insights and Reporting
Creative Force is a true end-to-end workflow, from pre-production to file handling and delivery. We're with you through the entire process, including direct API integrations (or can build them) with software like Capture One, Photoshop, and more, to create a seamless process from start to finish.
Other “end-to-end" video workflows
On the other hand, many of the "end-to-end video workflows" available today are not truly end-to-end. This isn't to say they're not good, they're just missing a few pieces to be considered complete. Below is an example of such a program: 
The pieces highlighted in red are not included in many other "end-to-end" video workflow solutions.
The above program example is great, and with it, studios can get a lot of work done, but it is not end-to-end. As you can see, this program is used from the point of capture through review edits and possibly asset repository, but then they're out. That means that all preparation before capture, during workflow production task management, post-production file handling, and delivery and receiving file handling insights are taken care of somewhere else (most likely another program).
Why Now?
Demand for video content is surging across all creative verticals — from brand storytelling and editorial, to commerce and social media campaigns. Yet many studios remain hamstrung by fragmented systems and manual workflows. Creative teams tell us they’re fielding more video requests than ever — across product showcases, content drops, and social media pushes — but lack a scalable, reliable way to execute.
Real-time video production tracking is still a major pain point — unlike photography, video often isn’t tethered during capture, which means many team members don’t see footage until post-production. The overhead of file handling, versioning, feedback loops, and delivery coordination eats into creative time and slows momentum.
Too often, video projects are stitched together using spreadsheets and disjointed tools — whether for campaign videos, social content, or editorial stories. Review and approval workflows are handled through scattered external platforms. And metadata is frequently neglected — limiting searchability and downstream reuse across channels.
That’s where Creative Force steps in. As production volume, complexity, and distribution channels expand, you need more than point tools — you need a unified, end-to-end workflow system built to support photography, video, and cross-media creative production at scale — from product launches to social drops to magazine features.
"Lack of good production tools is holding video back. The hardware is there, the people are there, but it’s simply too complicated to make videos effectively. The existing tools on the market are “point in time” collaboration tools which are great at doing just that, but poor at managing a process.
Creative Force manages the process while solving a lot of the hard work on files, review, and more."
- Tejs Rasmussen, Creative Force CTO
From Foundation to Full Impact
In the past, many workflow platforms sounded promising — until someone asked, “Does it support video?” More often than not, the answer was no. Even today, few systems offer truly end-to-end production management for studios creating across e-commerce, editorial, campaign, and social content.
Until now.
As of 2025, we’re proud to say the Adobe Premiere Pro integration is now live, giving editors seamless connectivity with Creative Force right from their editing timeline. Video for Editorial Projects is also fully supported — whether for storytelling, campaign content, social media, and more.
We continue to evolve in direct collaboration with our customers. Stay tuned for upcoming feature releases, deep-dive demos, and stories from studios reimagining creative production.
