Creative Force has acquired ShotFlow, the enterprise studio management platform that has been pioneering data-driven content operations for over a decade.

This is a significant step in our vision to become the operating system for creative production. And it comes at a pivotal moment, as AI transforms how content is created and delivered.

Data expertise meets AI-powered automation

ShotFlow brings deep expertise and proven orchestration capabilities in studio production and high-volume image capture. For more than a decade, they’ve helped establish the data-driven workflows that leading retailers and their production partners rely on today.

Their platform is built around a core belief: that every asset should be automatically enriched with metadata to create context and value. That data-first foundation has positioned their customers well for the AI-driven future of content creation.

Creative Force complements this with strengths in scalable process automation, post-production efficiency, and AI-driven product innovation. We've focused on helping retailers automate review workflows, accelerate time-to-market, and leverage AI for content enhancement and delivery.

What This Means for Retailers

Together, we can now deliver what retailers have long needed: a unified platform that orchestrates every stage of content production—from pre-production planning and on-set execution through post-production, review, and delivery.

This creates a single source of truth for creative production data, enabling faster workflows, richer metadata, and the ability to scale output without sacrificing quality or consistency.

What Customers Can Expect

Both ShotFlow and Creative Force customers can expect continuity as we integrate our platforms.

• For ShotFlow customers: You’ll continue using your platform as you do today, with the same support you rely on, now backed by Creative Force’s resources and global reach.
• For Creative Force customers: There are no immediate changes. Our focus remains on maintaining reliability while building new capabilities that leverage the combined strengths of both platforms.

What’s Next

Looking ahead, as AI continues to reshape creative work, the foundation we’re building becomes even more important. Structured data, proven processes, and seamless workflows are the prerequisites for AI-enabled operations — and that’s exactly what we’re creating together.

For retailers looking to scale content operations in the age of AI, this acquisition represents a meaningful step forward. We’re building the platform that helps manage creative work from concept to commerce — with the speed, precision, and intelligence that modern e-commerce demands.

To our customers and partners, thank you for your continued trust. We’re excited to show you what comes next.

Read the full press release here.