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21 December, 2020

Streamline Production and Enforce Direction in Your E-commerce Photo Studio with Digital Style Guides

In creative production, there are tons of decisions to be made, from which images to shoot to what they should look like. In many studios, once these decisions are made, they are documented for future reference in the form of a style guide and available to review for on-set teams working who may need guidance.

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But what if your style guide was more than a static document? What if your style guide was a driving part of a larger production system and used to trigger workflows, provide reference information, and name your final assets without any manual input required?

What if your style guide was a driving part of a larger production system and used to trigger workflows, provide reference information, and name your final assets without any manual input required?

Use Style Guides to Understand Your Assignment

Style Guide is one of the core settings in Creative Force. It works together with Workflows to guide production throughout the process, from the time a job is loaded in the system until final asset delivery.

At a high level, the Style Guide in Creative Force contains information that most style guides at any studio do. It shows you how many images you need and gives references to show you what they should look like.

But it goes a bit deeper than that.

Style Guides Overview screen recording

Get Clear Direction on Your Image Batch

The Style Guide in Creative Force impacts the entire production process—it determines how many images to look for and whether or not to allow additional optional images, and it stores information relevant to photography and retouching teams.

The platform makes that information available with just a click and provides it in context—joined to appropriate files for the specific product your team is working with, and within the proper platform where you can make pertinent edits.

Style Guides Positions screen recording

Integrate Apps Kelvin and Hue

These settings affect how your teams interact with the integrated image capture panel for Capture One or Lightroom (using the Creative Force app Kelvin) by providing places for your photographers to drop necessary images, and the integrated Photoshop panel (using the Creative Fore app HUE) by feeding important retouching notes and guidelines to post-production teams.

Style Guides Kelvin screen recording

Name Files Consistently and Automatically

When it comes time to produce final assets, the Style Guide contains naming conventions and automatically titles approved images in accordance with customizable naming requirements.

When it comes time to produce final assets, the Style Guide contains naming conventions and automatically titles approved images in accordance with customizable naming requirements
Style Guides Automated Naming screen recording

Enjoy Unlimited Style Guides and Boundless Specificity

Style Guides can link to specific product types automatically, following a particular product throughout its production and triggering any associated workflow.

Establish as many style guides as needed, and make them as broad or specific as desired. Because Creative Force is a powerfully automated multi-client platform with style guides created at the client level, there’s no limit to the level of detail and nuance that can be achieved.

Establish as many style guides as needed, and make them as broad or specific as desired

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How to run a photo studio with lean principles and software tailored for creatives.

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