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Challenge

Mistakes and Reshoots

Mistakes on-set can lead to expensive reshoots. Post-production errors delay final delivery of assets.

Creative Force detects and even prevents mistakes early on, resulting in quicker and easier fixes that are less expensive.

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Common Obstacles

What's the problem (and our solution)?

Human error
We all make mistakes. Files can be dropped in the wrong place, named incorrectly, or accidentally deleted entirely.
Our Solution: Workflow Automation
Creative Force minimizes the amount of human intervention needed throughout the workflow. Auto Quality control is built-in, ensuring that specs and file requirements are met before an asset can move forward to the next step. Business logic is configured directly into the workflow. And finally, Creative Force has a robust delivery matrix, making sure that the correct files are delivered to the correct location, every time.
Reshoots and redos
When multiple steps have to be redone, a project will take longer and cost money than planned. Plain and simple.
Our Solution: Checks, Alerts, and Automatic Task Routing

Creative Force has multiple checks and alerts throughout each step of the production process. This ensures technical requirements are met before the asset can move forward to the next stage.

The system also shows information related to the current task in-context (for example, reference images, color references, and style guides) so each team member has the details they need to execute their tasks correctly, the first time. Team members can focus on their areas of expertise without having to think about what comes next, as the platform automatically routes tasks to the next step upon completion.

Finally, the barcode system allows team members to include the standard SKU and name of product on tags as well as physical information on products connected to the data in Creative Force.

Identifying production issues too late
With so many moving pieces in production, it can be very difficult to catch major issues until late in the process.
Our Solution: Asset Views
Creative Force is an extremely visual system that makes it easy to spot errors. There is a visual record of what's been done in the past and what's being done today. Team leads can quickly look through work to make sure it's on-track. This allows teams to react earlier and prevent mistakes from ever happening. With Creative Force, assets are centralized in one cloud-based platform, so no hard drives or manual file handling are needed. Assets can be accessed immediately, from anywhere.
Missing, incorrect, or misplaced information
A CSV of product data. An email with image specs. A paper printout of a style guide. With so many moving pieces in production, critical instructions often get missed or lost.
Our Solution: Guides and Alerts
Creative Force makes sure that all information and instructions the team needs for the entire workflow is in one place. In-product notifications and alerts ensure timely information is available when the team needs it. And if information is missing, the system will inform team members, making sure each step is complete throughout the process.

A closer look

Avoiding Mistakes with Automated Asset Naming

One prevalent issue in photo studios is the mislabeled image, which may stem from various minor factors, such as forgetting to update the name for subsequent samples, using an incorrect naming format, or merely inputting a typo. Although these errors can seem insignificant, missing files often lead to decreased productivity as team members spend time trying to track down files, or worse, potentially unnecessary reshoots.

Creative Force aims to reduce human error responsible for seemingly trivial but disruptive mistakes. The platform provides tools to automate final image naming and even eradicate naming problems throughout the production process. Minor causes of misnamed images can significantly impede progress in high-volume settings

Prevent Basic Errors That Require Reshoots

A photographer in an eCommerce studio has two responsibilities: create outstanding images and deliver them on-time and on-brief. However, even the best performers in a studio occasionally make mistakes. Automation enables the photographer to focus photography and not worry about renaming files or transferring them to the right drive and folder.

Creative Force's founders recognized these challenges and developed the platform based on the principle that automation should eliminate the potential for human-error whenever possible.



Select Customizable Naming Conventions

When configuring studios in Creative Force, Style Guides enable teams to specify the required number of images and their naming conventions. These conventions are entirely customizeable, allowing users to incorporate any attribute related to the product, client, or process available on the platform. 


In Creative Force, team members interact with a virtual representation of the product, eliminating the need to worry about specific image names during production. When images are produced, they are linked to the product record. After selects are made, retouching is finished, and final assets are generated, predetermined naming conventions automatically name the images as they are sent forward.

Automate Workflows and Reduce Errors

The Creative Force team is committed to helping studios optimize their workflow and minimize mistakes. By creating a comprehensive end-to-end software solution, we harness automation and technology to enable studio teams to concentrate less on administrative tasks and more on generating exceptional imagery.

HubSpot Video

Feature Focus

Consistent and Customized File Naming

Whether it's forgetting to update the filename for the next sample, using an incorrect naming convention, or a simple typo, misnamed images can lead to lost productivity or even unnecessary reshoots. 

Creative Force minimizes human inputs that lead to these errors.

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Questions? Let's ... expand.

How does Creative Force work?

To simplify things a bit, Creative Force enables and elevates what we call flow production – a collaborative and continuous way of producing content at scale, where assets are moved individually through the many stages of production, as soon as they're ready.

This is in contrast to traditional batch production, where a single production stage is completed for all assets before they advance to the next step. Flow production eliminates bottlenecks and hold-ups, and Creative Force supercharges that concept with automation, metadata enrichment, integrated review tools, and so much more.

How is Creative Force different?

Let's first differentiate between studio software and studio management software. Creative Force is studio management software that optimizes the processes around specific areas of studio operations, like sample management or post-production management – in some cases by integrating directly with studio software your team uses daily, such as Capture One or Photoshop.

Other studio software solutions do a fine job of solving problems within particular, well-defined areas of operation. But only Creative Force takes a holistic approach to studio operations and provides the tools to effectively increase productivity and visibility across the entire content creation process.

Read more about how Creative Force compares to some alternatives out there →

Who can use Creative Force?

Creative Force is built to meet the needs of brands, retailers, and commercial studios engaged in high-volume content creation for eCommerce or editorial projects. If you work professionally with any of the above, chances are you'd see remarkable improvements to your workflows with Creative Force.

Every team from studio intake to styling to capture to post-production and beyond will benefit from the extensive workflow automation, increased production visibility, and many collaboration tools.

Read some of the many great Creative Force reviews here →