The bigger your content studio, the higher chance that creative consistency becomes an issue. Ensuring that every team, brand, and studio follow the correct guidelines perfectly is almost impossible. With Creative Force, we aim to simplify every step of the workflow through delivery.
What's the problem (and our solution)?
A closer look
Maintaining Creative Consistency
In creative production, quicker approval processes and market releases are the new norms. This requires the smart use of review and collaboration tools, which are game-changers as they significantly reduce rejection rates, saving valuable time and resources.
Interactive Reviews for Efficient Collaboration
Creative Force provides an intuitive and comprehensive platform for collaborative review at scale. This platform fosters a dynamic environment with visual mark-ups, instructions, and ratings, enabling a quicker review process.
With rule-based logic, reminders, version control, and team transparency, the platform streamlines the review rounds for both internal and external post-production. It further optimizes the process by automatically routing rejections to the appropriate team members, never slowing down the forward movement.
Cloud-Based Collaboration for Maximum Efficiency
Navigating through cluttered PDFs, marked-up prints, never-ending email chains, and spreadsheet instructions is a thing of the past. Creative Force offers an innovative cloud-based solution.
This enables you to create flexible approval processes using intuitive Kanban views while also providing detailed post-production instructions, in context, in the cloud.
With features such as role-based access control, even external clients can participate in approving selections during the creative process. And the best part? This can be done from anywhere, in real time.
Streamlined Review Rounds for Optimal Decision-Making
Supporting the fluid decision-making process in creative production, Creative Force offers a feature for conducting multiple review rounds within the same production step. This means that the right stakeholders, at the right time, automatically receive review reminders, and ensure the production keeps moving without any bottlenecks.
Comprehensive Version History for Improved Process Evaluation
Creative Force provides access to all versions, all production steps, and a feature for side-by-side comparisons, allowing for evaluation and improvements at every production step. The platform also only involves team members when needed and supplies them with the necessary resources for informed decision-making.
This is achieved by allowing multiple review rounds in a single production step, automated progression through the workflow, assignment of one or multiple users to each round, and tailored approval logic to match your organization’s structure.
Specialized Features for Specialized Teams
Creative Force provides specific features for on-set image selection, instructions, and transfer. The app integrates with Capture One and is compatible with any capture software you already use, dictating the exact requirements and workflow.
For post-production needs, the platform offers a specialized tool for retouchers that is directly embedded as a panel in Photoshop. This tool automatically displays formatting requirements, style guide references, and detailed instructions alongside the images your post-production team is working on. Once completed, your images are automatically moved to the next step in your workflow.
Streamlining Selects, QC, and Approvals
Creative Force’s streamlined process could significantly enhance your studio's operations by enabling the inclusion of essential stakeholders during image selection.
It also allows contextual visual feedback to be added for your retouch teams, as well as the approval of final assets.
Questions? Let's ... expand.
How does Creative Force work?
To simplify things a bit, Creative Force enables and elevates what we call flow production – a collaborative and continuous way of producing content at scale, where assets are moved individually through the many stages of production, as soon as they're ready.
This is in contrast to traditional batch production, where a single production stage is completed for all assets before they advance to the next step. Flow production eliminates bottlenecks and hold-ups, and Creative Force supercharges that concept with automation, metadata enrichment, integrated review tools, and so much more.
How is Creative Force different?
Let's first differentiate between studio software and studio management software. Creative Force is studio management software that optimizes the processes around specific areas of studio operations, like sample management or post-production management – in some cases by integrating directly with studio software your team uses daily, such as Capture One or Photoshop.
Other studio software solutions do a fine job of solving problems within particular, well-defined areas of operation. But only Creative Force takes a holistic approach to studio operations and provides the tools to effectively increase productivity and visibility across the entire content creation process.
Who can use Creative Force?
Creative Force is built to meet the needs of brands, retailers, and commercial studios engaged in high-volume content creation for eCommerce or editorial projects. If you work professionally with any of the above, chances are you'd see remarkable improvements to your workflows with Creative Force.
Every team from studio intake to styling to capture to post-production and beyond will benefit from the extensive workflow automation, increased production visibility, and many collaboration tools.