We’re pleased to announce a collaboration between Profoto and Creative Force to help creative teams produce better content, faster.
As part of this partnership, Creative Force will take over development of ProStudio Workflow: Profoto’s software for managing high-volume creative assets.
This marks the start of a broader collaboration, uniting Profoto’s world-leading expertise in studio lighting with Creative Force’s industry-standard, cloud-based content production platform.
Why High-Quality Inputs Matter More Than Ever
In today’s content pipelines, especially as AI becomes integral to creative production, the principle is clear: high input equals high output. Great content starts with exceptional image quality.
Profoto delivers best-in-class lighting for both photo and video, ensuring every asset begins with the right foundation. Creative Force then brings its cloud-based, AI-powered workflow to transform those assets into finished content faster, more consistently, and at scale.
For fashion brands, e-commerce leaders, and high-output creative teams, this alliance delivers what the market is demanding: an integrated studio environment, built for speed, quality, and flexibility across formats and channels.
As Anders Hedebark, CEO of Profoto, puts it:
High-volume e-commerce studios are asking for more integrated and efficient systems to help them create converting content, faster. By focusing on what we do best—reliable lighting solutions—and partnering with a global leader in workflow software, we can deliver even greater value to our customers. One plus one truly equals three.
Thomas Kragelund, CEO of Creative Force, adds:
Studios need more than just individual tools; they need orchestration. That orchestration starts with exceptional capture, and lighting is a critical part of that input. Together with Profoto, we’re creating the connected studio: an intelligent system where image quality and AI-powered workflows drive scale, speed, and consistency—laying the foundation for hybrid human-and-AI workflows that will 10x production capacity over the next three years.
What ProStudio Workflow Customers Can Expect Now
For current ProStudio Workflow customers, there’s no disruption; only renewed momentum. Development, support, and stewardship of ProStudio Workflow will now be managed by Creative Force, ensuring continuity and a focus on continuous improvement.
For Creative Force customers, there are no immediate changes. Our priority is a seamless transition, maintaining the reliability and performance you expect, while opening new possibilities for deeper integration with best-in-class studio technology.
Looking Ahead: Building the Connected Studio Ecosystem
Following Creative Force’s recent acquisition of SpinMe, this partnership represents the next step in our long-term journey to build the AI-ready studio of the future, where expert capture and intelligent orchestration are tightly connected.
Together, Profoto and Creative Force will continue investing in the ProStudio Workflow experience, with a focus on expanding capabilities and aligning the platform with the evolving needs of studios worldwide.
To learn more, read the press release, or contact our team to discuss partnership opportunities or request a demo.
