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Episode 4 of 6

One of the greatest content challenges for eCommerce studios in the COVID era has been meeting the need for on-figure imagery. In this case study, find out how Arc’teryx, after shutting down its studio in early March in the middle of a project, developed a contingency shooting plan for in-studio production, with models, to meet deliverables.

You’ll learn how they:

  • Developed safety-first SOPs for their team and operations which they’ve evolved for best practices going forward
  • Determined what would and wouldn’t work, and how they’ve adapted
  • Pared down their content requirements and accelerated workflow
  • Modified the size and composition of their crews to reduce risk
  • Plan to re-evaluate and refine processes as the pandemic response evolves and they return to future studio operations
  • And more! 
Lindsay O’Brien
Senior Manager, Production Operations