The New E-commerce Content Roadmap: Creativity, Innovation, & Evolution

In the first session of our series we looked back at 2020 – what we learned last year and what we’re going to take forward (check out the on-demand recording if you missed it!). For our second session (also available to watch on-demand), we talked about boots-on-the-ground strategies and systems for content creation.

For our third session in the Future of Ecommerce Content webinar series, we looked forward – to what 2021 looks like for creative + content – from strategy to studio to operations and to marketing and beyond.

Please check out the recording for an exciting discussion on topics including:

• Creative exploration — beyond high-volume and campaign content
• Keeping the creative in content
• The new content creation lifecycle
• Budget allocation and the investment in content creation
• Emerging technologies & new media
• The new consumer connection — brick + mortar vs. digital

And much more.