Scale, Strategy, & Execution: Content Creation Solutions for 2021 and Beyond!
Episode 2 of 4
In this second episode, we focused on how brands and retailers managed content creation, production, and evolution during the pandemic lockdowns, how that changed budget allocation, workflows, and project planning. We also spent time on how studios, creative teams, and in-house agencies continued to grow, evolve, and transform to meet the consumer needs of the future.
Some of the specific topics discussed include:
In-house, out, or hybrid production – studio + creative
Demand Management: forecasting job role demand and the allocation of resources
Partner selection and management
Building and maximizing internal and vendor relationships
Budget allocation and the investment in content creation
How has this year changed the way you work, and how will it affect how you work going forward