In this second episode, we focused on how brands and retailers managed content creation, production, and evolution during the pandemic lockdowns, how that changed budget allocation, workflows, and project planning. We also spent time on how studios, creative teams, and in-house agencies continued to grow, evolve, and transform to meet the consumer needs of the future.

Some of the specific topics discussed include:

  • In-house or out or hybrid production – studio + creative
  • Demand Management: forecasting job role demand and the allocation of resources
  • Partner selection and management
  • Building and maximizing internal and vendor relationships
  • Emerging Technologies
  • Budget allocation and the investment in content creation
  • Contingency planning
  • How has 2020 changed the way you work, and how will it affect how you work going forward
  • Finding and maximizing efficiencies
  • The Sample Conundrum
  • Metrics and data to support your decision making

And more.

Speakers

Clair Carter-Ginn

Clair Carter-Ginn

Partner

Forecast Agency

Carrie Crow

Carrie Crow

Associate Director, Studio Operations

Hello Fresh

Stewart Honeyman

Stewart Honeyman

Studio Operations Manager

Pretty Little Thing

Devin Fisher

Devin Fisher

Executive Director, Content Studios

Quad

Tara Geraghty

Tara Geraghty

Senior Director, Marketing & Creative Services

JCPenney